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WILLIAMSBURG — Williamsburg may benefit from upcoming journey traits, analysis reveals.
On the Williamsburg Tourism Council’s September assembly, Amir Eylon from Longwoods Worldwide, a market analysis consultancy, gave a presentation on the street forward for the journey and tourism business.
Based on the corporate’s newest analysis, 9 out of 10 vacationers at the moment have plans to journey throughout the subsequent six months.
The survey, which appears to be like at a pattern of 1,000 adults in america, reveals that demand for journey has been regular regardless of hesitations resulting from inflation, rising prices, issues with airways and persevering with COVID and monkeypox issues.
Whereas lower than 20% of these surveyed mentioned that COVID continues to be enormously impacting their journey choices, greater than 40% mentioned that they’re nonetheless altering plans resulting from COVID. These adjustments can embrace touring solely throughout the U.S., lowering the variety of journeys taken and touring by automotive as an alternative of taking a flight.
For a market like Williamsburg, which is a straightforward street journey vacation spot, this can be a optimistic indication that future guests nonetheless abound. This 12 months, tourism within the space has been “slowly but steadily” returning to pre-pandemic ranges.
As Eylon defined, the expectations for the close to future is that street journeys and day journeys will likely be extraordinarily common. Space companies may also anticipate bigger celebration sizes as individuals look to reconnect with family and friends, in addition to elevated journey lengths from guests.
The underside line, he mentioned, is that companies “want to fulfill vacationers on their phrases” or else they may search some other place. Which means that, regardless of persevering with staffing shortages, buyer expectations are nonetheless very excessive relating to service at eating places, resorts and extra.
In different enterprise at Tuesday’s assembly, Go to Williamsburg CEO Victoria Cimino reported that to date this 12 months, room occupancy, common each day fee and income per obtainable room are all up in comparison with 2019. The common each day fee is a metric used to point the typical income earned for an occupied room on a given day.
Sian Wilkerson, sian.wilkerson@pilotonline.com, 757-342-6616
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