Ferrari has began accepting cryptocurrency as a mode of cost for its supercars within the US. The automaker plans to do the identical in Europe within the close to future.
Enrico Galliera, Chief Advertising and marketing and Business Officer of Ferrari has informed the media that cryptocurrencies have made efforts to scale back their carbon footprint by way of the introduction of latest software program and a big use of renewable sources.
“Our goal to succeed in for carbon neutrality by 2030 alongside our complete worth chain is totally confirmed,” he mentioned.
In line with the Maranello-based supercar maker, the choice to begin accepting crypto funds was taken following requests from the market and sellers as a lot of its purchasers have invested in crypto.
“Some are younger buyers who’ve constructed their fortunes round cryptocurrencies,” Galliera mentioned. “Some others are extra conventional buyers who wish to diversify their portfolios. It will assist us hook up with people who find themselves not essentially our purchasers however may afford a Ferrari,” he added.
Ferrari offered over 1,800 automobiles within the Americas area within the first half of this yr. The carmaker has orders effectively into 2025.