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For Good, For Travel is a brand new nonprofit that goals to coach journey advisors on sustainability and encourages them to donate to sustainability-focused organizations in locations the place their shoppers journey.
The nonprofit is headed by Tim Morgan, co-founder of The 1000 club of top travel advisors.
“There’s a actual want and an actual need for better training about sustainable journey amongst advisors and their shoppers,” Morgan stated in a launch. “My hope is that For Good, For Journey will assist put an advanced topic into easy phrases that function a place to begin for vacationers’ continued progress as international residents.”
For Good, For Journey tracks locations’ progress towards the 17 Sustainable Development Goals, crafted by the United Nations and its members. The web site tracks how far international locations are towards reaching these targets.
Based mostly on that, For Good, For Journey calculates a day by day journey donation suggestion and encourages vacationers to donate that cash to teams devoted to serving to obtain sustainability targets.
The donation suggestion makes use of a easy methodology: it subtracts a rustic’s progress from its purpose, and the top quantity is the suggestion. As an illustration, if a rustic has reached 80% of its sustainability targets, the day by day journey donation suggestion can be $20. That system was crafted primarily based on suggestions from advisors, company and consortia managers, and provider executives.
In a launch concerning the nonprofit, Nexion Journey Group president Jackie Friedman stated the platform would assist journey advisors educate themselves, particularly at a time when extra vacationers need steerage on sustainability.
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