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Marriott Worldwide is launching a brand new serviced flats model to reap the benefits of the rising demand from travellers to mix work and leisure in a single journey, typically often called “bleisure”.
The resort firm is trying to open properties around the globe beneath the brand new Residences by Marriott Bonvoy model, which can construct on its longstanding Marriott Government Residences portfolio.
Stephanie Linnartz, president of Marriott Worldwide, stated: “Travellers planning holidays and lengthy enterprise journeys at the moment are in search of extra alternative in lodging.
“The introduction of Residences by Marriott Bonvoy responds to these traits whereas providing builders a premium product backed by our trusted identify and distribution platform.”
Marriott plans to introduce the brand new model within the upper-upscale and luxurious segments of the market.
Residences by Marriott Bonvoy may even differ from the corporate’s present extended-stay manufacturers, corresponding to Residence Inn, by providing “distinctly designed merchandise that replicate the native neighbourhood for unbiased travellers in search of extra space and residential facilities”.
The brand new model’s flats will characteristic separate bedrooms and dwelling rooms, plus full kitchens in addition to washing machines and dryers throughout the items. However not like Marriott’s different apartment-style manufacturers, the properties won’t embody resort providers corresponding to meals and beverage, assembly areas and outlets.
Marriott stated that it might give builders the pliability to construct new properties or convert present buildings. No particulars got about Residences by Marriott Bonvoy’s first properties.
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