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WHY IT RATES: To assist Kenya’s tourism restoration, the brand new, large-scale “Actual Deal Kenya” lmarketing marketing campaign, aimed on the North American market, will provide particular flight reserving choices and itineraries with seven companion tour operators, suited to many alternative pursuits and budgets. — Laurie Baratti
The Kenya Tourism Board (KTB) has launched the primary section of a world advertising and marketing marketing campaign of their strongest supply market – North America.
The marketing campaign – “Actual Deal Kenya” – was developed to reinvigorate Kenya’s tourism trade by highlighting the wildlife, tradition, and journey actions obtainable to the worldwide customer.
In keeping with KTB CEO Dr. Betty Radier, the marketing campaign is according to the board’s technique of creating Kenya considered one of Africa’s high vacationer locations.
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“This isn’t solely a really well timed and related initiative, but additionally an essential a part of our technique for attracting visitation from overseas, as we regain our stability from the affect of Covid-19 pandemic.” she stated.
The digital marketing campaign in North America – launched by media-buying company Dalh-Mac Group, consultants in journey advertising and marketing – in partnership with Sojern, using their wealthy knowledge partnerships to ship a wide range of video content material and show banners to audiences actively in search of journey inspiration.
In partnership with Kenya Airways the marketing campaign provides flight reserving choices in addition to companion journey itineraries that swimsuit completely different pursuits and budgets from seven operators – Africa Solutions, African Journey, Audley Journey, GAdventures, Goway, Intrepid, Kensington Excursions. Vacationers can discover many journey choices permitting them entry to completely different aspects of Kenyan tradition, gastronomy, eco-tourism and have interaction in journey actions, cultural occasions, wildlife safaris and distinctive household points of interest.
“Kenya Airways is proud to companion with Kenya Tourism Board,” stated Julius Thairu, Kenya Airways Chief Business and Buyer officer. “As a part of this marketing campaign, we now have supplied prospects the good thing about discounted fares on the continuous flight between New York and Nairobi.”
Kenya has recorded an upward trajectory in arrivals with resumption of travels and different tourism enterprise. Throughout the overview interval (FY 2021/22 July – June, Kenya welcomed 1,207,691 guests, in comparison with 483,257 in 2019/20, representing a rise of 149.9%.
Vacationers shall be directed to the marketing campaign web page on Kenya Airways, RealDealKenya.com the place they will entry flight reserving choices and companion journey itineraries.
The Ministry of Tourism and Wildlife initiatives worldwide arrivals to recuperate by as much as 75 % this 12 months, with advertising and marketing initiatives being rolled out in numerous platforms. “Actual Deal Kenya” shall be launching in different worldwide markets the rest of 2022.
For extra info, go to realdealkenya.com.
SOURCE: Kenya Tourism Board press launch.
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