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Soccer, and the NFL, is big in america.
Throughout the pond in Europe, particularly the UK, taking “vacation” in Central Florida, specifically in Osceola County, is equally as large.
And now Expertise Kissimmee, the tourism advertising and marketing arm for Osceola County, has struck a deal to hyperlink the 2.
Final week, EK and the Nationwide Soccer League UK introduced a partnership naming Expertise Kissimmee as, ‘The official Journey Vacation spot of the NFL within the UK.”
“The enterprise, the primary of its type, aspires to advertise model consciousness and shine the highlight on this well-liked Central Florida vacation spot,” the tourism entrepreneurs stated in an announcement.
The NFL has been taking part in regular-season video games in London since Oct. 28 2007, when the New York Giants beat the Miami Dolphins, 13-10, in entrance of over 81,000 followers at Wembley Stadium. The NFL started taking part in a number of video games there in 2013, and all however one of many 22 video games since have drawn over 83,000.
In an try and broaden the worldwide enchantment of the model exterior america, the video games have been performed within the greatest and most iconic stadiums England has to supply, together with Wembley Stadium and Tottenham Hotspur Stadium, recognized for among the greatest soccer – their ‘soccer’ – matches in the UK.
The sponsorship will kick off with this season’s NFL London Video games. They function the Minnesota Vikings and New Orleans Saints (Oct. 2) and the New York Giants and Inexperienced Bay Packers (Oct. 9) at Wembley Stadium, and the Denver Broncos vs. Jacksonville Jaguars (Oct. 30) at Tottenham Hotspur.
Previous to the pandemic, Expertise Kissimmee President/CEO D.T. Minich stated greater than 800,000 guests got here to the world.
“This chance will additional our attain with our nice guests from the UK however may also allow us to attach with key markets throughout america,” he stated.
In 2021, the NFL London Video games produced a worldwide viewership of greater than seven million viewers.
As a part of the settlement, Expertise Kissimmee may also assist the NFL UK Flag Soccer program, a non-contact model of American Soccer that has been gaining reputation within the UK over the previous 5 years.
“It’s a nice honor to work with the NFL not solely with the London Video games, but in addition past,” stated John Poole, Government Director of Kissimmee Sports activities Fee. “We imagine this can be a nice alternative to obtain year-round publicity to a core audience within the UK. This system is now in additional than 380 faculties throughout 20-plus UK areas, and this can permit us to attach with a number of markets throughout the UK.”
That is the second main sports activities sponsorship that Expertise Kissimmee has had within the UK. They partnered with English Premier League soccer membership West Ham United from 2016-2022.
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