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Apple captured 57 per cent of premium smartphone market gross sales the common promoting value within the world premium smartphone market ($400 and above) grew 8 per cent (year-on-year) to achieve a file $780 within the June quarter this yr, a brand new report confirmed on Thursday.
Apple has reportedly captured 57 per cent of premium smartphone market gross sales, whereas Vivo surpassed OPPO to turn into the third largest premium smartphone model for the primary time.
This was pushed by the 94 per cent (YoY) gross sales progress within the $1,000 and above value phase.
By way of gross sales, the premium market continued to outperform the general world smartphone marketplace for the ninth consecutive quarter, studies Counterpoint Analysis.
The phase alone contributed to over one-fourth of premium smartphone gross sales and over a fifth of worldwide smartphone revenues in Q2 2022.
“As 5G is changing into extra prevalent, shoppers are upgrading their units. That is particularly vital, as the massive put in base of premium iPhone customers upgrades to 5G. Apple’s gross sales grew 114 per cent YoY, capturing over 78 per cent of the $1,000 and above value phase,” stated senior analyst Varun Mishra.
Customers whose funds weren’t affected by the pandemic have been utilizing the additional disposable revenue created attributable to restricted journey to purchase dearer units, together with smartphones.
As lower cost tiers obtained affected extra by inflationary pressures, the premium market’s income contribution to the general smartphone market elevated to 60 per cent in Q2, from 58 per cent in Q1 this yr.
Samsung’s gross sales grew 2 per cent YoY and its share additionally elevated because the S22 Extremely continued to be the best-selling Android smartphone within the premium phase for the second consecutive quarter.
“The second half of the yr can even be marked by key launches like the brand new Fold sequence from Samsung and the brand new iPhone sequence from Apple, that are prone to drive progress within the premium phase,” stated Analysis Director Tarun Pathak.
Chinese language OEMs can even begin to deliver their foldable units to the worldwide markets, additional increasing the premium market portfolio, he added.
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