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Trey Parker and Matt Stone, creators of South Park and varied different media over time, have raised $20 million to proceed work on their skilled deepfake studio for creators, Deep Voodoo.
The corporate obtained its begin through the media shutdown of 2020, when the pandemic prevented most journey and on-set productions. Parker and Stone had already begun assembling an AI artist group for a movie they have been creating, and when COVID intervened they centered on creating the instruments to be used later.
“We stumbled upon this superb expertise and ended up recruiting the perfect deepfake artists on the planet,” Stone said in an announcement on Deep Voodoo’s site. I’ve reached out for more information and can replace this publish if I hear again.
The Parker/Stone cachet confirmed when the corporate made its public debut alongside no lesser a personage than Kendrick Lamar. The video for “The Coronary heart Half 5” has the musician delivering his lyrics in seemingly one take, however when he addresses the digicam immediately his face takes on the points of others: OJ Simpson, Nipsey Hussle, Kobe Bryant and Kanye West:
After all it’s apparent that deepfake tech was used for this — simply because it’s apparent that the dragons in Sport of Thrones aren’t actual. It’s nonetheless efficient dramatically, even when the substitution is certainly not good.
Since then, and with the assistance of the $20 million from Join Ventures, Deep Voodoo “has begun providing” its tech to others within the enterprise.
It’s not the one one doing so by a protracted shot, naturally. Digital de-aging and “re-facing” as it’s generally known as has change into a staple of Disney media, although early makes an attempt (a waxen Grand Moff Tarkin and unconvincing younger Luke Skywalker) have been poorly obtained by audiences.
The expertise is clearly right here to remain, however how it is going to be used creatively — and ethically — remains to be an open query. Stone and Parker, regardless of their notoriety for off-color humor and courting controversy, appear to be sound thinkers with regards to elementary questions of equity and storytelling. That’s a begin.
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