Sky Sports to remain home of Formula 1 until 2029 after deal extended in all Sky markets

Sky broadcasts multi-year extension of broadcast partnership with Formulation 1; Sky Sports activities will stay unique house of F1 within the UK & Eire till 2029, whereas Sky Deutschland and Sky Italia will retain rights till 2027 with better exclusivity

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Formulation One’s CEO Stefano Domenicali says that the partnership extension which sees Sky stay the unique house of the game till 2029 is nice for everyone concerned.

Sky Sports activities will stay the unique house of Formulation 1 within the UK and Eire till 2029 after Sky prolonged its partnership with the game.

The multi-year extension additionally cements Sky because the official broadcaster of F1 in all Sky markets, with Sky Italia and Sky Deutschland, Austria and Switzerland retaining rights till the top of 2027 with better exclusivity.

As a part of the award-winning protection, all races, qualifying and follow classes will proceed to be completely reside on Sky Sports activities F1, whereas reside house nation races and highlights of all different races will likely be shared on free-to-air.

Extremely HD protection of each race can also be obtainable on Sky Q and Sky Glass.

Stefano Domenicali, President and CEO of Formulation 1, mentioned: “We’re extremely happy with our long-term partnership with Sky, and we’re delighted to announce that we are going to proceed working collectively till 2029, an important dedication from Sky.

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Following Sky’s seven-year extension to cowl Formulation 1, try a few of the greatest moments from the earlier decade within the sport, reside completely on Sky Sports activities.

“For the reason that starting of our relationship in 2012, now we have each strived to carry the joy, emotion and drama of Formulation 1 to our conventional followers whereas participating new and extra various audiences.

“Formulation 1 has seen enormous progress in recent times, and I am unable to consider a greater accomplice to proceed to succeed in our followers with devoted, professional and in-depth protection.

“Sky not solely brings followers reside protection however a variety of behind-the-scenes entry and content material that brings F1 to life. We’re vastly enthusiastic about the way forward for the partnership and the journey of Formulation 1.”

The brand new settlement – coming amid an exhilarating 2022 season that has smashed data with tens of millions of latest viewers – builds on the success of Sky Sports activities F1 for the reason that launch of the channel in 2012.

Stephen van Rooyen, Government Vice President and CEO, Sky UK and Europe, mentioned: “Each race. Each second. Each twist and switch. All completely reside on Sky for years to come back!

“Formulation 1 continues to interrupt data on Sky, with tens of millions extra watching than ever earlier than throughout our markets, pushed by new youthful and feminine followers which is incredible for the game. Greater than 80 nations will proceed to take pleasure in our world-class evaluation and content material of probably the most exhilarating sports activities on this planet.”

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Check out probably the most enthralling battles between Charles Leclerc and Max Verstappen to date this season of their hunt to grow to be world champion.

Since first broadcasting Formulation 1 10 years in the past, Sky Sports activities has delivered intensive protection of the game for viewers, of the like by no means seen earlier than in tv historical past. Earlier this yr, Sky Sports activities and F1 had been awarded a BAFTA for his or her protection of the dramatic 2021 Abu Dhabi Grand Prix.

Sky Sports activities F1 will proceed to be the one devoted channel to broadcast motorsport in every of Sky’s markets and the broadcaster’s best-in-class commentary will proceed to be obtainable in over 80 markets. As a part of this deal, Formulation 2, Formulation 3 and Porsche Tremendous Cup may even proceed to be proven on Sky Sports activities F1.

Via the partnership, Sky’s platforms are serving to Formulation 1 attain new audiences with its protection, with extra girls tuning in than ever earlier than this season and with audiences skewing youthful than earlier seasons throughout nearly all of Sky markets.

The 2022 season has already smashed viewing data, with the common viewership 1.7m, up 60 per cent for the reason that UK unique deal started in 2019, with 4.3m new viewers to Sky Sports activities F1.

Of 5 of probably the most watched races ever in Sky Sports activities F1 historical past, in the meantime, 4 have taken place this yr.