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Zenith received this enterprise in an intense and aggressive multi-agency pitch course of which noticed main teams take part.
Zenith, the media company beneath Publicis Groupe India, just lately received the digital media mandate for one of many largest electronics manufacturers, LG Electronics. Zenith received this enterprise in an intense and aggressive multi-agency pitch course of which noticed main teams take part.
Zenith’s differentiated and built-in planning method stood out amongst opponents making it the pure, first selection for the model. As per the mandate, the company will deal with end-to-end digital AOR mandate for LG, together with D2C efficiency advertising and marketing, digital branding and market commerce.
The scope of labor will concentrate on full-funnel supply utilizing multi-channel instruments, tech prowess and built-in workflow administration moreover strengthening LG’s digital media presence within the Indian market.
Talking on the win, Jai Lala, CEO of Zenith India, mentioned, “We’re delighted to be partnering with LG Electronics, one of many largest electronics manufacturers worldwide and one which wants no introduction. Zenith by its sturdy ROI proposition and distinctive experience in digital advertising and marketing will fortify LG’s digital media presence in India. By means of our sturdy knowledge and tech capabilities, we look ahead to unlocking new alternatives for the model and contributing to its growth in India.”
Tahir Saify Hakeem, Company Advertising and marketing Chief, LG Electronics India, mentioned, “It was a complete pitch course of and Zenith’s distinctive ROI method to drive enterprise outcomes was very spectacular. We as a model are all the time in search of modern, differentiated and contemporary concepts that match our working type and product proposition and we’re assured that the company by its dynamic and powerful media capabilities will assist us maximise the buyer journey and assist in enterprise progress.”
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