[ad_1]
WISCONSIN — Final yr, a Wisconsin native determined he wished to “work for himself” and launched his personal enterprise. Now, he’s utilizing his company to serve others.
Alex Evans began working at Lucid Mild Lounge in Milwaukee as a advertising and marketing director in 2016, however after the pandemic tore by Wisconsin, the nightclub was bought in 2021. Evans discovered himself out of a job.
He spent the months forward freelancing as he discovered his footing. He poked round at his choices. However that fall, he determined he wished to make a change, each for himself and for others.
“I’ve the connections. I’ve the drive. I’ve the ambition,” he advised himself. “I simply need to work for myself… I’m simply gonna do that factor myself.”
That, he mentioned, is when Raging Agency was born.
Picture courtesy of Alex Evans
Raging Company, a digital advertising and marketing company, is predicated in Miami, Fla. However Evans was raised in Grafton, Wis., and mentioned most of his purchasers are literally based mostly in Milwaukee — the place he went to varsity at Marquette College and Milwaukee Institute of Artwork and Design. Evans himself mentioned he enjoys touring and works from varied states — and even nations — at any given time.
Evans mentioned working his personal company, paradoxically, has given him the room to spend extra time together with his purchasers.
“Again within the day, working at Lucid, working advertising and marketing for an evening membership might be the toughest factor you can ever do,” he mentioned. “You’ll be able to’t observe an ROI; you’ll be able to’t observe folks you’re bringing into the door. You additionally need to make the place look enjoyable and busy, however you’ll be able to’t present an excessive amount of. It’s so strategic and so artistic and so tough.”
He mentioned now he sits down with enterprise house owners — reminiscent of his Wisconsin purchasers: Mad Chicken, Chubby’s Cheesesteaks and Detail Doctors — and develops a tailor-made, complete technique. He mentioned he additionally does basic consulting and works with some nationwide manufacturers reminiscent of Balanced Breed.
“It’s extra than simply advertising and marketing,” he defined. He mentioned he works with enterprise house owners to develop a complete enterprise technique. Evans takes the chance with native purchasers to encourage them to provide again.
Element Docs, one among his purchasers, is working a coat drive through Dec. 14. The automotive detailing enterprise has a bin simply within its Van Buren St. location. Anybody, buyer or not, is welcome to drop off new or gently used coats. Evans mentioned the coats collected will go to Kids Matter, which “helps abused and uncared for youngsters heal and thrive,” and Milwaukee Rescue Mission, a Christian-based homeless shelter.
Evans, who hand-picked the 2 charities, mentioned Milwaukee Rescue Mission is in determined want of ladies’s coats and clothes.
12 months-round, Element Docs can also be providing a reduction to veterans, energetic army, lecturers and first responders.
Evans mentioned plenty of his purchasers have been excited to provide again when he proposed the concept, however weren’t certain how. He mentioned a few of these are small companies with small groups, simply making an attempt to outlive within the first place. Evans mentioned he undertakes outreach to get the ball rolling and arrange his companions for profitable charity work.
“It sounds simple to donate, however then if you consider it… does a enterprise actually know find out how to donate? I don’t assume they do,” he mentioned.
Mad Rooster, one other one among his purchasers, is beginning to section out styrofoam in all of its places in an effort to go inexperienced and be extra sustainable. Evans mentioned Mad Rooster is using extra paper merchandise, and initiatives they may very well be utilizing paper merchandise in any respect places within the subsequent yr and a half.
“All it does is go right into a landfill; it’s simply not good,” he mentioned. Evans mentioned he’s working with new restaurant purchasers who’re additionally planning to section out styrofoam.
He mentioned as he’s traveled an increasing number of, he’s taken discover of Milwaukee on his social media newsfeeds. It appears to simply maintain popping up, Evans mentioned. These little reminders of house caught with him.
He recalled the night time final Might, when greater than a dozen folks have been injured in a shooting outside of the Deer District. He mentioned his eyes have been glued to his cellphone as he tried to trace down his pals to verify everybody was secure. He could also be a self-proclaimed digital nomad, however his life, he mentioned, is in Milwaukee.
“As a result of I’m not there, I really feel like I nonetheless want to provide again,” he mentioned. “I used to be like, ‘Why don’t I leverage my very own consumer base and my very own companions in order that method they’ll do charity work?’ We’re all nonetheless giving again, even once I can’t be there.”
[ad_2]
Source link
