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Salsify Buyer Utilizing New Connection Revealed Over 400% Extra Enhanced Content material to Amazon
BOSTON, Sept. 20, 2022 /PRNewswire/ — Salsify, the Commerce Expertise Administration (CommerceXM) platform empowering model producers, distributors, and retailers to win on the digital shelf, introduced that Wiha Tools USA is utilizing the brand new Salsify Enhanced Content material connection to the Amazon A+ API. Utilizing this new connection, Wiha Instruments USA publishes enhanced content material for over 5,200 SKUS, up from Wiha Instruments USA beneath 1,000 SKUs earlier than utilizing Salsify.
Beforehand, publishing enhanced content material to Amazon may take as much as one week. Now, as soon as a model submits content material from Salsify, product content material can seem on Amazon inside only a matter of hours, because of Salsify’s connection to the brand new Amazon A+ Utility Programming Interface (API). With Salsify, Wiha Instruments USA, a number one international producer of hand instruments and options for skilled tradespeople and industrial markets, has a streamlined method to construct partaking model experiences for customers buying on Amazon.
Salisfy’s new connection additionally removes publishing limitations and supplies a unified enhanced content material expertise for each first-party (1P) and third-party (3P) sellers, improves performance, and gives in-app suggestions and content material validations to enhance publication charges for purchasers after constructing a brand new connection to Amazon’s A+API.
“Particulars matter for premium high quality instruments and our funding in enhanced content material for our product pages pushed us to a different degree on Amazon,” stated Jeffrey Kemnitz, Ecommerce & Digital Advertising Supervisor at Wiha Instruments USA. “Salsify’s new connector helped us scale Amazon A+ content material over 400%, giving skilled tradespeople and DIYers richer data to tell their buy choices.”
Salsify’s connector to the Amazon A+ API is enabled for manufacturers promoting on Amazon within the US, Canada, France, Germany, Italy, Spain, and the United Kingdom, no matter promoting mannequin or vertical. It replaces the earlier course of for publishing Enhanced Content material to Amazon.
“The brand new Amazon A+ connection is the newest in a multi-year funding to make Salsify the platform of alternative for manufacturers worldwide to develop their companies and handle their product web page expertise on Amazon, above and under the fold,” stated Ben Szekely, VP of Activation, Salsify. “Manufacturers can now optimize content material regularly, assuring genuine and correct model experiences are revealed, delighting buyers and driving conversion.”
Salsify’s core platform PIM performance establishes a powerful information administration and governance basis to systematically & proactively establish gaps or errors. This leads to robust information integrity that flows downstream all through all programs and processes. As well as, Salsify gives a collection of options that allow manufacturers to win the Amazon digital shelf, together with:
- Salsify Activation: Salsify’s direct connection to the brand new Amazon Promoting Accomplice API helps 1P manufacturers in all classes. This connection permits distributors in all classes to be agile on Amazon. All product content material is syndicated seamlessly with sooner publishing, picture help, in-app suggestions, partial content material refresh, and help for provider pack hierarchies.
- Salsify Enhanced Content material: Customers look forward to finding a number of items of content material throughout the product web page; in truth, many will abandon a product web page if there is not sufficient content material to assist them make an knowledgeable buy choice. Salsify’s new connector to Amazon’s A+ API delivers below-the-fold content material for each 1P and 3P sellers, supporting close to real-time publishing, and supplies content material validations in-app.
- Salsify Orders & Stock: Manufacturers must be enabled to handle product content material, stock, and gross sales orders at scale throughout in style marketplaces, social websites, and ecommerce platforms. Salsify streamlines 3P direct success operations by integrating stock particulars from a model’s again workplace tech stack (usually an ERP) to ship a unified stock and product feed to Amazon Market. Moreover, Salsify’s in-app efficiency reporting permits order administration to remain on high of gross sales tendencies and/or stock-out occasions.
- Salsify Automated Insights: Maintaining with the dynamic digital shelf is time-consuming with out the best know-how. Salsify Automated Insights permits manufacturers to ship efficient product syndication methods, making certain correct, content-rich, and optimized product pages.
For added data on Salsify’s new connection to the Amazon A+ API, please go to https://www.salsify.com/retailers/amazon.
About Wiha Instruments
Willi Hahn Company USA dba Wiha Instruments is a wholly-owned subsidiary of Wiha Werkzeuge Gmbh Schonach, Germany. Starting in 1985, Wiha Instruments has developed into the most important subsidiary of Wiha Worldwide. Providing over 3000 merchandise from our Monticello, Minnesota-based North American Headquarters, we service all 50 states, Canada, Mexico, and Central and South America.
About Salsify
Salsify helps model producers, distributors, and retailers in over 100 nations collaborate to win on the digital shelf. The corporate’s Commerce Expertise Administration (CommerceXM) platform serves because the system of file for merchandise, facilitates cross-team and cross-organization collaboration at scale, and supplies the insights wanted to repeatedly optimize product pages throughout channels. The result’s shopper-centric, frictionless, and memorable commerce experiences internationally’s fastest-growing Commerce Expertise Administration Community. Nice commerce experiences which can be delivered effectively enhance model belief, amplify product differentiation and assortments, enhance conversion price, enhance revenue margins, and velocity time to market.
Learn the way the world’s largest manufacturers, together with Mars, L’Oreal, Coca-Cola, Bosch, and GSK, in addition to retailers and distributors reminiscent of E.Leclerc, Carrefour, Metro, and Intermarché use Salsify on a regular basis to face out on the digital shelf. For extra data, please go to: www.salsify.com.
Contact:
Ron Favali
[email protected]
SOURCE Salsify
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