[ad_1]
MINNEAPOLIS, MN, Aug. 23, 2022 (GLOBE NEWSWIRE) — Paul Reppenhagen has joined Chief Outsiders’ staff of fractional Chief Advertising Officers (CMOs), bringing with him a wealth of cutting-edge go-to-market technique and business-building expertise honed whereas main some revered shopper manufacturers together with Publish, Well-known Dave’s, and Malt-O-Meal.
Famous for his means to align groups, develop share, margins, and earnings, and get rid of complexity by means of compelling, multi-dimensional advertising and marketing methods, Reppenhagen joins greater than 110 fractional CMOs out there for engagements through Chief Outsiders, one of many nation’s largest strategic advertising and marketing consultancies.
Whereas serving as CMO, SVP Advertising & Company Technique at Publish Client Manufacturers, Reppenhagen expanded market share and shopping for households in a hyper-competitive business by pivoting advertising and marketing focus to core manufacturers, re-engineering the promoting strategy, amplifying R&D, and prioritizing retail focus and execution. The ensuing adjustments helped lead Publish’s model portfolio to the No. 1 market share at retail large Walmart.
In an analogous position as CMO, SVP Advertising & Technique at MOM Manufacturers, Reppenhagen reworked the advertising and marketing perform with new Model, Analytics, MarCom, and Digital groups and shepherded new competencies in licensing partnerships with Mondelez, Weight Watchers, and Dreamworks Leisure.
Most just lately, Reppenhagen served as President and CEO of Well-known Merchandise, Inc. the place he executed a really profitable turnaround and enterprise transformation with new working methods, digital advertising and marketing and messaging, product line launches, and expertise.
“Paul is a fascinating chief with a confirmed document of turning round underperforming companies, driving progress, EBITDA, and staff engagement,” stated David Vroom, Managing Accomplice, Chief Outsiders. “By growing and executing a transparent, profitable technique, he simplifies complexity, eliminates staff confusion, and aligns and optimizes advertising and marketing assets to drive model progress, market share, and buyer penetration whereas additionally driving stellar monetary efficiency.”
Reppenhagen earned his MBA in Technique and Advertising on the College of Minnesota’s Carlson College of Administration and holds a BA diploma in Economics & Enterprise from Kalamazoo School.
About Chief Outsiders
Chief Outsiders is the main Fractional CMO agency that helps CEOs speed up progress by means of the event and disciplined execution of well-crafted progress plans. The agency has greater than 110 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Not like conventional advertising and marketing and administration consulting companies, every CMO has held the place of VP Advertising or increased at a number of working firms, together with many Fortune 500 companies. Chief Outsiders CMOs have served on the chief staff of greater than 1,400 shopper firms, driving progress technique and execution plans by providing instantaneous entry to expertise with extremely custom-made and versatile engagements.
Due to its market-based progress plans, high quality of management, and skilled staff, Chief Outsiders has been acknowledged for the previous eight years by Inc. Journal as one of many 5,000 quickest rising privately held firms within the US, and was acknowledged in 2019 as a Forbes Small Big. Chief Outsiders’ CEO Artwork Saxby and Principal Pete Hayes are the co-authors of “The Progress Gears: Utilizing a Market-Based mostly Framework to Drive Enterprise Success,” an Amazon #1 best-seller for business owners and CEOs. For added details about the businesses who belief Chief Outsiders as their premier supply for enterprise progress acceleration, click on here.
[ad_2]
Source link
