Tourism Prince George promoting Prince George in Arizona

Whereas many Prince George residents wish to get away from the chilly and snow this winter, Tourism Prince George is encouraging Arizonans to return right here to expertise a winter wonderland.

On Dec. 2, Flair Airlines flight launched weekly direct flights from Prince George to Tucson, Az. The seasonal flights are roughly 4 hours every manner and fly as soon as every week on Fridays, from December to March.

“(This can be a) nice alternative for locals to flee the winter for every week, but in addition an amazing likelihood for Tourism PG to attempt to market to a brand new space of the US,” Tourism Prince George CEO Colin Carson stated in an e-mail. “Sure, we presently have a digital advertising and marketing marketing campaign stay in Tucson. We’re principally concentrating on households and {couples} and pushing that they will expertise a ‘actual’ winter.”

The digital advertising and marketing marketing campaign is funded by Tourism Prince George, however the company is working with the Metropolis of Prince George, Prince George Airport, Aptitude Airways, the Lheidli T’enneh First Nation and Go to Tucson on concepts and messaging for the marketing campaign. The internet marketing marketing campaign promotes the winter activities within the metropolis from sleigh rides to snowboarding.

“The opposite alternative with this flight is getting consciousness of Prince George to these residents of Tucson, even when they do not take the flight,” Carson stated. “There’s quite a lot of folks from the entire United States that plan RV journeys to Alaska, possibly we are able to get them to consider Prince George after they’re planning that journey. The hope is that they’d cease for a pair days on their manner up and again.”

Tourism Prince George can also be working a regional promotion marketing campaign, encouraging northern B.C. to go to the town, he added.