Scenic Group Hires dentsu X For Its Digital Media Strategy

Scenic Group, which incorporates Scenic Luxurious Cruises & Excursions, Emerald Cruises, Evergreen and Mayflower, has introduced its resolution to nominate dentsu X, a number one branding and digital advertising and marketing company, to deal with its world digital media technique, in response to a press launch

.The choice was efficient instantly with Scenic Group consolidating all its digital media with dentsu X, throughout its worldwide markets together with USA, Canada, Australia, New Zealand, and Europe.

As its chosen digital media company, dentsu X will act as a springboard for Scenic Group’s digital transformation and development on-line, streamlining their digital media providing worldwide. 

“We’re a enterprise that’s constructed on delivering unforgettable experiences for our visitors and the subsequent step of our improvement is to unfold the phrase as far and vast as attainable as we search to have interaction with new audiences. Throughout our manufacturers we provide actions that transcend what’s in any other case obtainable elsewhere. Now we have bold plans for each Scenic and Emerald Cruises for 2023 and are certain the artistic expertise at dentsu X will convey these to life on-line,” mentioned Anna Wolfsteiner, chief gross sales and advertising and marketing officer, Scenic Group.

Beth Freedman, the CEO of dentsu X UK mentioned: “We’re excited that Scenic Group has chosen to accomplice with dentsu X. Our Expertise Past Publicity method is constructed on creating related and significant viewers experiences – to earn their consideration, drive motion and ship enterprise development for our purchasers. That is underpinned by deep shopper perception and dentsu’s proprietary information and instruments which collectively will assist rework Scenic Group’s digital exercise at world scale.”