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Addition of first-party information cleaning and safe storage enhances PureCars’ capacity to leverage high-quality shopper information throughout promoting channels, bettering the effectiveness of gross sales, fastened operations and retention advertising applications.
ATLANTA, Jan. 11, 2023 /PRNewswire/ — PureCars, the main supplier of digital advertising expertise and companies for automotive sellers, introduced at the moment its acquisition of knowledge administration platform, The AutoMiner. PureCars is backed by Diversis Capital Companions and Stage 1 Ventures.
The digital promoting panorama is poised for a cookieless future later this yr, making safe and actionable first-party information crucial for sellers to compete in a crowded market. With out the power to make use of choices like viewers matching and retargeting, dealerships might want to depend on their very own first-party information to grasp and have interaction their clients in a extra customized and related manner. As well as, sellers should additionally contemplate strict privateness, information safety and encryption insurance policies – and the potential hefty fines related to them. The AutoMiner’s information platform ensures the safe storage and supply of all information.
By merging The AutoMiner’s buyer information platform with PureCars’ advertising expertise, dealership information could be cleansed, consolidated and simply deployed throughout a variety of selling channels. This mix ends in extra environment friendly and correct advert concentrating on.
“The AutoMiner solves a ache level that has plagued the business for years — incomplete and inaccurate buyer information that results in a big waste of advert spend,” mentioned Stephane Ferri, CEO at PureCars. “Poor buyer information results in ineffective advertising, both from incorrect buyer info or reaching out with irrelevant messages. By becoming a member of our two organizations, we can present sellers with essentially the most highly effective buyer information and advertising platform obtainable at the moment.”
“PureCars is the trusted identify in automotive digital promoting. By including The AutoMiner to its suite of companies, we’re the primary and solely encrypted buyer information platform with automated information hygiene companies that connects on to a seller’s promoting accounts,” mentioned Aaron Sheeks, President and Managing Accomplice, The AutoMiner. “By integrating our applied sciences, we actually turn into what each seller within the nation is asking for: the entire package deal of knowledge administration and best-in-class advertising options — with the seller’s success because the purpose.”
“Many organizations are working to develop an answer to fulfill the calls for of adjusting privateness laws and information safety. The addition of The AutoMiner to PureCars means dealerships can companion with the chief in digital promoting figuring out that they’ve a confirmed and safe answer for first-party information, and one that’s obtainable at the moment,” mentioned Diversis Senior Working Accomplice, David Muscatel.
To be taught extra, sellers are inspired to go to https://info.purecars.com/nada-2023 or NADA sales space #3879 to fulfill in individual with PureCars and The AutoMiner representatives.
About PureCars
Since 2007, PureCars has helped hundreds of sellers enhance their promoting effectiveness, whereas decreasing advert prices per unit bought and per restore order. Via our distinctive mixture of superior promoting options, digital merchandising and market analytics, we offer sellers and companions with best-in-class options that improve effectivity and profitability. We’re an authorized digital supplier for 16 OEMs within the U.S. and 1 in Canada, compliant with 40+ manufacturers and serve 65 of the highest 100 seller teams in North America. To be taught extra, please go to http://www.purecars.com.
About Diversis Capital
Based in 2013, Diversis is a software program and expertise targeted non-public fairness fund with over $1 billion in belongings below administration that invests in decrease middle-market corporations, concentrating on conditions the place it might add distinctive worth in serving to an organization attain the following degree. With a collaborative method to investing, its Working Companions and Strategic Advisors work alongside administration groups to assist construct profitable organizations positioned for long-term progress. To be taught extra, please go to http://www.diversis.com.
About Stage 1 Ventures, LLC
Stage 1 Ventures, LLC was based in 2005 and has invested over $200M in 22 late-stage progress corporations. Stage 1 does a mixture of major and secondary investing in addition to seed investing. Stage 1 seems for top progress corporations which might be led by passionate entrepreneurs in ag-tech, cloud, cellular, auto, shopper and enterprise software program areas.
SOURCE PureCars
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