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Publicis Groupe India in partnership with the Digital India Basis (DIF) is all set to launch its pathbreaking and insightful report on the Commerce Ministry-backed inter-operable community ONDC (Open Community For Digital Commerce), titled ‘Decoding ONDC – Perspective For Entrepreneurs’.

The report is an in-depth playbook, tailormade for the C-Suite and Model Leaders and covers every thing from ONDC structure and buyer journey, preparatory steps for manufacturers, advertising alternatives and elevated attain and discoverability, knowledge coverage and knowledge infrastructure required, industry-specific views amongst different key areas. Powered by Publicis companies Performics, Starcom and Digitas, the intelligence report appears to be like at simplifying and giving a 360-degree view on ONDC, aiding manufacturers in leveraging open networks on commerce for optimum enterprise outcomes.

The report can be launched on November 23.

Anupriya Acharya, South Asia CEO, Publicis Groupe says, “ONDC will herald an entire new world of commerce. We anticipate open networks on commerce to trailblaze innovation and new enterprise fashions round on-line retail and to ship elevated attain and extra prospects for our purchasers. It’s going to deliver to the forefront a extra developed and empowered client with a mess of decisions. The progress of ONDC and its success trajectory can also be being considered and monitored internationally, and this might possible result in profound shifts in international commerce as effectively. Inside this context, we felt it was crucial and well timed to deliver worthwhile insights, analysis and knowledge factors round ONDC which can remodel the digital commerce journeys of manufacturers and assist entrepreneurs adapt and develop methods, reinvent current fashions and maintain their companies responsive, resilient and contextual.”

Arvind Gupta, Co-Founder and Head, Digital India Basis and Board Member, ONDC mentioned, “The success of digital public items in identification, funds and social welfare disbursements in India is predicated upon two ideas: belief in expertise and worth co-creation. ONDC is a outstanding step to include these ideas to democratise e-commerce, to understand our aspirations for a Digital India and empower the thousands and thousands in smaller cities and rural areas who will now get entry to expertise and digital commerce. Of explicit word, is what it will probably do for smaller and medium-sized companies, placing them on the map nationally and making them discoverable and reachable. India with its big demographic dividend, entrepreneurial expertise and progressive considering is a real beacon of concepts for the remainder of the world. ONDC will spur highly effective and progressive social and financial shifts that won’t simply change India for the higher, but in addition probably the world. DIF’s partnership with Publicis is an exemplary one, and now we have collaborated efficiently on an impressive report, that guides on participant technique, expertise, knowledge, content material activation and funding within the ONDC related age of commerce.”

Lalatendu Das, CEO, Performics India mentioned, “Expertise and Commerce will proceed to converge by ONDC, resulting in thrilling alternatives for manufacturers and new avenues for spectacular development. In view of the transformation within the setting and a completely new ecosystem taking form, Publicis could be a highly effective enabler in decoding the immense prospects in ONDC, and aiding manufacturers in re-imagining their commerce, revamping methods, expertise and knowledge infrastructure. We’ve been paying shut consideration to manufacturers and their present state of preparedness for ONDC, capturing marked shifts and developments throughout classes and companies by our survey and thru shut conversations with ONDC high executives, {industry} leaders and decision-makers. The vary and depth of knowledge introduced within the report is bound to assist entrepreneurs achieve actionable insights that strengthen and future-proof their companies.”

For the creation of this report, Publicis has performed an in depth survey with the C-suite and Model Leaders to seize wealthy insights and high developments throughout classes, along with interviewing ONDC high executives to get a vantage perspective on the general panorama.


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