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The newest acquisition by the expansion advertising agency strengthens its proprietary expertise stack and information and insights providing
San Diego, CA –Information Direct– Energy Digital
Energy Digital, the main tech-enabled progress advertising agency—as we speak pronounces the acquisition of the advertising company Sproutward, headquartered in Boston and Columbus. It’s the fifth acquisition since 2019, bringing in 30 new staff members to develop the group’s headcount to 580 strategic, consultative entrepreneurs, creatives, information scientists and technologists.
The management staff at Sproutward has a wealth of expertise working in advertising organizations. Previous to founding Sproutward, Kevin Biondi served as VP of Digital Advertising and marketing at Staples, whereas Anabela Perozek was the CMO of Footwear.com and the Head of Advertising and marketing for Staples.com. Third companion, Scott Zakrajsek, beforehand led digital analytics and optimization departments at adidas, Reebok and Footwear.com.
“Sproutward’s progress mindset and tradition are extremely well-aligned with our core values,” stated Grayson Lafrenz, CEO of Energy Digital. “Having labored on the brand-side, the management staff deeply understands the mindset, challenges and wishes of as we speak’s sharp enterprise and advertising leaders.”
Sproutward is a advertising consultancy that focuses on shoppers who’re within the midst of a digital transformation, mixing creativity with strong analytics. Their work is backed by a proprietary platform integrating information throughout programs to create a single customer-facing view of income, advertising spend and enterprise. Sproutward’s platform might be built-in into Energy Digital’s expertise, nova, to comprehend an information science providing designed to information advertising investments for income progress.
“Being data-driven and technology-enabled is within the DNA of each of our corporations. By becoming a member of forces, we are going to broaden choices to higher serve our model shoppers throughout the board,” stated Kevin Biondi, Co-Founder at Sproutward.
By way of this acquisition, Sproutward’s advertiser shoppers will achieve entry to a spread of recent advertising companies supplied by Energy Digital, together with TikTok, inventive, content material, influencer, efficiency PR and extra.
Energy Digital continues to develop quickly and was not too long ago ranked in Inc. 5000’s record for corporations successful in a difficult and unpredictable international panorama––seeing 95% staff retention and a 91% consumer retention charge. Energy Digital was additionally named considered one of Adweek’s Quickest Rising Firms in 2022, as nicely Ad Age Greatest Locations to Work in 2023.
Potomac Enterprise Capital acted as monetary advisor to Sproutward within the acquisition.
About Energy Digital:
Energy Digital is a tech-enabled progress agency––on the intersection of selling, consulting & information intelligence––igniting income and model recognition for main and rising corporations world wide.
On the coronary heart is proprietary expertise, nova, which analyzes companies by means of first-party information, simplifying funding planning for advertising and diligence in M&A––placing entrepreneurs in a strategic seat on the desk––and offering worth in unparalleled methods.
Managing billions in media, Energy Digital’s dynamic staff––of consultative entrepreneurs, creatives, analysts and technologists––challenges conventional methods of planning and measurement by means of meticulous testing and information science throughout every milestone of the client journey. Uncover extra at PowerDigital.com.
Contact Particulars
N6A
Kevin Pryor
+1 347-781-3074
Firm Web site
https://powerdigitalmarketing.com/
View supply model on newsdirect.com: https://newsdirect.com/news/power-digital-acquires-digital-marketing-agency-sproutward-886202906
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