Nexstar Announces Newly-Created Advertising Sales Structure and Leadership Team Focused on Data-Driven, Multi-Platform Approach

IRVING, Texas–(BUSINESS WIRE)–Nexstar Media Group, Inc. (NXST: NASDAQ) (“Nexstar” or “the Firm”), at this time introduced a newly-created promoting gross sales construction and management staff designed to drive advert gross sales throughout Nexstar’s diversified media portfolio by additional emphasizing its client-first method, mixed with a brand new data-driven, multi-platform focus. Nexstar’s portfolio of media property gives a robust mixture of nationwide manufacturers and attain, coupled with the nation’s largest native broadcast station group able to partaking native and nationwide audiences at scale. Nexstar’s media properties embrace 200 owned or accomplice stations in 116 markets reaching 212 million individuals; The CW Community, America’s fifth broadcast community; NewsNation, the quickest rising nationwide cable information community within the U.S; Antenna TV and Rewind TV, in style multicast networks; and main digital information and knowledge properties equivalent to The Hill and Finest Opinions.

“Nexstar’s various assortment of manufacturers and media property make it uniquely certified to re-write the principles for at this time’s trendy media gross sales group,” stated the corporate’s just lately appointed Chief Income Officer, Michael Strober. “We’re hiring best-in-class gross sales leaders, investing in leading edge know-how and creating new capabilities to satisfy the wants of at this time’s and tomorrow’s media promoting setting.”

Main the corporate’s efforts together with Mr. Strober are three skilled, confirmed media gross sales executives:

• Todd Braverman, who joins Nexstar after a prolonged profession in govt gross sales positions at Warner Media, has been named Government Vice President/Head of Nationwide Gross sales, chargeable for driving top-line gross sales efficiency by figuring out go-to-market gross sales methods for companies, shoppers, and audiences. Mr. Braverman will be certain that Nexstar is a “must-buy” for advertisers who need to attain and have interaction audiences at scale throughout the entire firm’s linear and digital platforms.
• Brad Epperson, who beforehand served as Senior Vice President/Enterprise Operations and Companies for NBCUniversal, has been appointed Government Vice President/Platform Operations & Know-how and can lead advert operations, together with marketing campaign administration, focusing on, supply and optimization. He’ll be certain that advert income commitments and shopper expectations are met and exceeded and can help income development by way of the design, growth, and implementation of latest superior platforms, programs, and know-how.
• Lori Tavoularis has been appointed Chief Enterprise Officer after serving as Nexstar Digital’s Chief Income Officer/Government Vice President, Income Operations since 2021. She is going to oversee the practical groups centered on creating next-gen promoting capabilities, making certain that Nexstar is a high-performing enterprise gross sales group offering portfolio-based advertising and marketing experiences and occasions for each shoppers and audiences. Importantly, Ms. Tavoularis shall be chargeable for constructing new performance for Nexstar within the areas of measurement and perception, gross sales enablement, advertising and marketing options, and promoting merchandise.

Mr. Braverman, Mr. Epperson, and Ms. Tavoularis will start their new duties instantly and report back to Mr. Strober.

“I’m delighted to have Todd, Brad, and Lori be a part of me as we rework Nexstar’s go-to-market technique,” stated Mr. Strober. “Every of them possesses the requisite abilities and area experience to construct a next-gen, agile media gross sales group. Collectively all of us share a typical perception to problem the established order and to foster a tradition of entrepreneurial spirit which has been a trademark of the corporate since its founding.”

Mr. Braverman was beforehand Senior Vice President/Company Gross sales at Warner Bros. Discovery, chargeable for driving $1.9 billion in promoting income and managing all company relationships throughout the corporate’s leisure, information, children and younger grownup manufacturers. He performed a crucial position in launching the HBO Max promoting product and in main the WarnerMedia gross sales staff by way of the tv trade’s upfront promoting negotiations. Mr. Braverman joined Turner Broadcasting, now a part of Warner Bros. Discovery, in 2008 as an account govt for Cartoon Community, Grownup Swim and truTV. He shortly advanced the gross sales position by serving because the model ambassador for Grownup Swim and truTV, performing as liaison between the community presidents and gross sales divisions.

Mr. Epperson was beforehand Senior Vice President/Enterprise Operations and Companies at NBCUniversal, chargeable for Account Companies and Promoting Operations for the NBC Community, Telemundo, Golf Channel, MSNBC, CNBC, USA, Syfy, E!, Oxygen, and a wide range of further tv networks. He additionally oversaw digital providers and operations for all NBCU digital properties on YouTube, ReachTV, Anzu, Apple Information, Apple Information UK, and Peacock for nationwide and native advertisers around the globe. Whereas at NBCUniversal, Mr. Epperson led a gross sales staff of 400 in additional than 20 U.S. states and international locations around the globe.

As Chief Income Officer/ Government Vice President, Income Operations for Nexstar Digital, Ms. Tavoularis was chargeable for driving monetization throughout the group and overseeing all revenue-related capabilities for the digital division, together with nationwide, native, and programmatic gross sales, digital advertising and marketing providers and advertising and marketing. She has held a number of senior gross sales and income operations roles over the previous 20 years, together with Senior Vice President, Digital Income and Operations, for Tribune Publishing, and Head of Provide for the World Promoting Enterprise at Rakuten, Inc.

About Nexstar Media Group, Inc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a number one diversified media firm that produces and distributes partaking native and nationwide information, sports activities and leisure content material throughout tv, streaming and digital platforms, together with practically 300,000 hours of authentic video content material annually. Nexstar owns America’s largest native broadcasting group comprised of prime community associates, with 200 owned or accomplice stations in 116 U.S. markets reaching 212 million individuals. Nexstar’s nationwide tv properties embrace The CW, America’s fifth main broadcast community, NewsNation, America’s fastest-growing nationwide information and leisure cable community reaching 70 million tv houses, in style leisure multicast networks Antenna TV and Rewind TV, and a 31.3% possession stake in TV Meals Community. The Firm’s portfolio of digital property, together with The Hill and BestReviews, are collectively a Prime 10 U.S. digital information and knowledge property. Along with delivering distinctive content material and repair to our communities, Nexstar offers premium multiplatform and video-on-demand promoting alternatives at scale for companies and types searching for to leverage the sturdy shopper engagement of our compelling content material providing. For extra data, please go to Nexstar.tv.