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By Emmanual Acha
The Nigeria Export Promotion Council (NEPC) says it has educated no less than 50 non-oil exporters within the South-East on digital advertising.
Mrs Salamatu Audi from the Coverage and Technique Division of the council stated this on Friday through the e-Commerce coaching for the zone in Enugu.
Audi stated that the coaching was to help the exporters to successfully use the e-Commerce platform of the council.
She stated that the coaching was organised by NEPC in collaboration with the Nationwide Data Expertise Growth Company (NITDA).
She stated that it had develop into expedient for exporters to facilitate their companies through digital advertising due to the excessive fee of insecurity and dwindling financial system.
Based on Audi, digital advertising offers folks the chance to entry free on-line portal.
It additionally helps to supply exporters the platform to have a “Area Identify” to market their merchandise.
“Prior to now, our exporters couldn’t do a lot in advertising their merchandise due to the gap and price concerned.
“To interrupt boundaries in enterprise, you want to be technologically savvy and have on-line outlets.”
Audi stated that below the digital age, the bodily outlets have been now not sufficient to take part within the world market.
“So, we’re collaborating with NITDA to coach Small and Medium Enterprises operators,” she stated.
She stated that the individuals “had already fairly constructed their capacities within the world market”.
She stated that they’d be given free private domains, the place they’d market their merchandise for one 12 months.
Additionally, the South-East Regional Coordinator of the council, Mr Arnold Jackson, stated that the coaching was to assist the individuals showcase their merchandise within the world market.
Jackson stated that e-Commerce had revolutionised world commerce and that individuals needn’t phisically transfer their merchandise about earlier than promoting them.
“We need to expose exporters within the zone to e-Commerce platforms with a view to making sure that they promote their merchandise through the web.
“With the present actuality within the nation, the very best factor to do is to go digital however sure parameters should be put in place to have the ability to promote on that platform,” Jackson stated.
Additionally, an official of NEPC, Mr Tony Olenloa, stated that non-oil exports had develop into the one viable technique of survival for the nation.
Olenloa stated that as a part of its companies, NEPC had helped exporters to resist world competitors.
A consultant of NITDA, Mr. Oguntade Adeseye, stated that digital advertising had helped corporations create worth for his or her clients and construct sturdy buyer relationship. (NAN)
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