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The Agana Heights fiesta was in full swing Sunday afternoon as residents, households and greater than 100 Japanese social media influencers joined within the festivities at Fort Apugan.
The influencers, who mixed have an viewers of greater than 40 million followers, are on Guam as a part of the Guam Guests Bureau’s efforts to revitalize the tourism business. The stylish influencers are anticipated to share their experiences indulging in out of doors actions, reside leisure and native meals.
“In three years, I couldn’t go overseas, I couldn’t do my work,” mentioned influencer Ouka, professionally identified by his social media deal with performerouka.
In keeping with Regina Nedlic, GVB’s Japan advertising and marketing supervisor, with the success of the company’s earlier digital advertising and marketing marketing campaign, #hereonguam, GVB needed to proceed its efforts by specializing in youthful vacationers.
“That is the largest group that we’ve introduced from Japan and we needed to introduce the scholar market as effectively,” mentioned Nedlic. “We went digital and now we needed to do it as a bunch.”
Working carefully with journey brokers and tour operators, Nedlic, together with Nadine Leon Guerrero, GVB’s director of worldwide advertising and marketing, mentioned that the influencers shall be engaged in numerous actions via Nov. 29.
“They need to exit and discover the island and discover what’s distinctive. Even when it’s off the wall, or ‘instagramable’ or a terrific web site to TikTok at,” mentioned Nedlic.
As a part of this system, GVB has been working with numerous native companions to supply the influencers with lodging and entry to actions.
“We’re actually attempting to work carefully with (journey brokers) as a result of journey brokers are nonetheless very a lot vital in getting our enterprise within the Japan market,” Nedlic mentioned.
Though a few of them have by no means been to Guam, some influencers felt proper at residence on the island, like TikTokker hannari_hannah.
“I used to be in Singapore and Thailand for greater than half of my life and I really feel so acquainted right here as a result of every part is type of comparable just like the temperature, setting and folks,” she mentioned.
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