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Within the midst of the festive season, IndiaLends, a web based market for loans and bank cards, has launched its video marketing campaign #TarakkiKiTayari. The marketing campaign goals to carry consciousness across the right use of credit score for private and monetary progress for early in addition to new to credit score prospects.
The digital marketing campaign was launched as a part of IndiaLends communication narrative specializing in the importance of non-public progress for India’s youth. The marketing campaign was launched over the weekend throughout IndiaLends’ social media platforms. The corporate is leveraging the video marketing campaign by way of influencer advertising – with varied social media influencers like way of life influencers together with Shivangi, Dushyant, Aanchal, couple journey influencers Archana & Vidur, and parental influencer like Priyanshi. The lending main goals to achieve out to millennials with this marketing campaign.
By way of the marketing campaign, IndiaLends goals to catch the heartbeat of the millennials, for whom self-growth has change into extraordinarily important. The #TarakkiKiTayari marketing campaign motivates millennials to bear in mind about the easiest way to make use of credit score merchandise in a method that may contribute to particular person private progress and fulfill the aspirations. The marketing campaign showcases how IndiaLends helps in planning expenditure and allows one to satisfy their wants with out compromising monetary well being.
IndiaLends’ Head of Model and Advertising Ankit Khurana mentioned, “The festive season is a particular time for people and households. The festivities mark the onset of recent beginnings. Preserving in thoughts the symbolism of the festivals celebrated throughout our nation, we launched #TarakkiKiTayari marketing campaign to carry the concentrate on fulfilling aspirations with out hampering monetary stability. Since ‘private progress’ is essential we showcased how the objective of non-public and monetary progress could be met by successfully utilizing credit score merchandise.”
For the marketing campaign, the inventive businesses concerned have been Adfactors PR and OneImpact.
IndiaLends is presently working with 60+ RBI-approved companions, which embody main PSUs and personal sector banks, NBFCs, fintechs, and P2P lenders. The corporate additionally provides an open-API mannequin for banks and NBFCs to accomplice with them by way of a plug-and-play method. The corporate has over 13 million members, with over 85% of them being millennials and zillennials. The corporate achieved its money break even in March 2022.
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