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Dentsu Inventive India has launched a recent marketing campaign for the automotive producer, Honda Automobiles India. Titled ‘A Honda Goes Past’, the marketing campaign goals to attach with model lovers and a brand new era of consumers.
The marketing campaign, A Honda Goes Past, underlines the model’s philosophy of ‘Sturdiness, High quality and Reliability’. The target was to develop a communication that celebrates the bond that the purchasers have with Honda. Along with this, the movie additionally highlights the model’s providing of revolutionary and futuristic know-how merchandise, which makes the driving expertise not solely secure but in addition thrilling and superior.
Commenting on the marketing campaign, Ujjwal Anand, Government Vice President, DENTSU CREATIVE India mentioned, “Honda’s promise to its clients is to go the additional mile, to guarantee that each Honda journey is a pleasure and delight for them; and this goes manner past simply the drive, the engineering, and the automobiles. It’s a dedication to each facet of the possession expertise. Honda goals to satisfy all expectations, delighting its buyer at each touchpoint all through their relationship, and due to this fact, ‘A Honda Goes Past’.”
Auryndom Bose, Group Government Inventive Director, DENTSU CREATIVE India added, “Honda has all the time stood for engineering that holds true to the expertise of the product. While the class codes of car promoting is loaded with largely rational depictions, this new model marketing campaign for Honda is our solution to transcend past the conventions and create an emotionally evocative communication that appeals to the center and impacts the consideration for the model.”
Takuya Tsumura, President and CEO, Honda Automobiles India Ltd. commented, “The present marketing campaign is a celebration of the bond that the purchasers share with Honda and the corporate guarantees to transcend in every thing that they do. Honda’s journey in India has been nothing lower than spectacular and the credit score goes to our clients who’ve bestowed their belief in Honda’s premium automobiles for the final 25 years. It has all the time been our endeavor to maintain clients on the heart of our services.”
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