[ad_1]
FNP (Ferns N Petals) has rolled out a brand new digital model movie on the event of Diwali, celebrating human relationships and the way items can play a pivotal position to rekindle previous friendship and different relationships that we would have missed connection of in our busy lives – #DiwaliRishtonWali.
The marketing campaign has been launched throughout a number of digital platforms in India.
Conceptualized in-house the advert captures a person in his early 30s and his spouse busy decking their house for Diwali. Our protagonist possibilities upon an previous deserted cardboard field full of souvenirs relationship again to his faculty days. Instantly the flood gates of reminiscence open taking him down a nostalgia induced journey, of occasions spent along with his pricey faculty good friend, his bosom buddy. Because the day progresses reminiscences come gushing again as he recollects these particular moments shared along with his good friend. Recollections which are strewn throughout dusty previous pictures, within the aroma of freshly made ladoos, within the flickering lights of diyas. His coronary heart yearns for the magical time spent along with his chum and a realization dawns upon him that mates are actually life’s treasure. The closing body takes us to an remoted cottage in a distant location on the night time of Diwali the place the good friend dwells who’s pleasantly stunned when the doorbell rings and an FNP supply man, fingers him an FNP present field. In a bid to revive a forgotten but unsullied bond the primary character has the specific supply service by FNP and has despatched his lengthy misplaced good friend a tasty present hamper wrapped in feelings.
Sai Thota, Head of Digital Advertising FNP feedback, “We’re happy to convey this superb model marketing campaign #DiwaliRishtonWali to our clients. This 12 months’s marketing campaign places previous mates, renewing forgotten ties and appreciation on the forefront; recognizing that the true sparkle of Diwali is connecting with each other – nearly or in particular person. The idea evokes a joyous gift-giving temper speaking the core messages of worth and ease of gifting, present wrapped feelings and specific supply of items in a high-impact format. Bodily distance doesn’t imply that we can’t be current and FNP goes to nice lengths to attach us with these we love.”
Arnab Das, Head of Content material Advertising FNP says, “It is a very private story, for me, for the crew and maybe for everybody who watches it. All of us have that one particular person in our lives who we miss dearly. As a model, if we are able to rekindle these feelings and refresh these relationships, we’ll reside our objective.”
Learn extra information about (ad news, latest advertising news India,
internet advertising, ad agencies updates, media advertising India)
For extra updates, be socially related with us on
Instagram,
LinkedIn,
Twitter,
Facebook
&
Youtube
[ad_2]
Source link
