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Digital advertising company, DigitalKOG, has marked its new partnership with TTS (Journey Know-how Techniques) by rolling out a brand new lead-generating web site and overseeing a dual-rebrand for the Preston-based enterprise.
A specialist journey software program improvement firm that’s labored with market-leading journey firms since 1994, together with lastminute.com, TTS sought a redevelopment of its current web site to enhance the patron journey and amplify enquiry ranges for Erin, its flagship bespoke journey administration and reservations platform.
Beforehand referred to as TravelThing, its current renaming to Erin is meant to extend its geographical scope within the world market. This prompted the necessity for the institution of a pleasant, distinctive and futuristic model identification for the platform in order that it resonates with its target market of villa firms, medium-sized journey businesses and OTA’s and specialist tour operators.
The emblem improvement course of for Erin was orchestrated with DigitalKOG’s model director, Mark Tinnion, as was a up to date adjustment to the TTS brand which wanted to align and work in good synergy with the newly imagined Erin branding.
It was DigitalKOG’s evidential know-how and expertise in branding, net improvement and client engagement that initiated the choice of TTS to collaborate with its multi-disciplined staff of ‘leadologists.’
Advertising and marketing supervisor at TTS, Hannah Denison-Davies, mentioned: “DigitalKOG has performed a big position in our firm and flagship product rebrand., with their skilled creativity actually managing to carry the model to life. The brand new web site they’ve designed and constructed has introduced every little thing collectively superbly and it’s an actual step change from the place the enterprise was beforehand.”
Steven Ormand, DigitalKOG’s MD, added: “It’s been a pleasure to affix forces with Hannah, and her colleagues at TTS. Off the again of this challenge, TTS has indicated that they are going to be turning to DigitalKOG once more for any further digital undertakings they require sooner or later, giving us an additional alternative to stimulate development of the TTS model.”
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