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January 18, 2023
Salaries for advertising and marketing, inventive and design expertise elevated by simply 1.1% in 2022 regardless of inflation peaking at 9.1%, in accordance with the 2023 Wage Information launched Tuesday by Aquent, the biggest US advertising and marketing/inventive staffing agency. It additionally famous gender and ethnicity wage disparities have been nonetheless prevalent.
Aquent stated its knowledge suggests corporations tightened their belts in 2022 and are seemingly bracing for an financial slowdown this yr.
“Our knowledge, primarily based on greater than 19,000 precise salaries, illuminates the challenges confronted by our business this previous yr, together with lackluster wage development and chronic disparities for girls and ethnically numerous expertise,” stated John Chuang, founder and CEO of Aquent. “As corporations in our business look to the longer term — with financial uncertainty forward and gender and racial wage disparities nonetheless at play — there may be nonetheless a lot work to be carried out.”
Whereas ladies nonetheless face pay disparities, the gender wag hole in advertising and marketing/inventive improved, in accordance with the info. Males in 2021 have been general paid 16% greater than ladies in the identical roles, however that fell to 2.7% in 2022. Aquent additionally discovered:
- Males made greater than their feminine counterparts in 12 out of the 15 jobs surveyed, with the biggest gaps present for feminine UI designers (-15.79%), feminine UX researchers (-14.63%) and feminine presentation designers (-8.33%).
- Males earned lower than ladies as digital advertising and marketing managers (-19.38%) and website positioning managers (-14.47%).
Aquent’s report additionally discovered that throughout positions, ethnically numerous expertise earned 2.25% lower than white staff in 2022.
- The most important pay disparities for ethnically numerous expertise have been for UX Researchers (-12.17%), product designers (-7.4%) and digital advertising and marketing specialists (-6.02%).
- For a lot of inventive, design and duplicate roles, together with artwork administrators, graphic designers, presentation designers and copywriters, there was no distinction in pay between ethnically numerous and white staff.
“It must be a precedence of each firm to deal with racial and ethnic wage disparities within the office,” stated Catherine Tapia, DEI council govt sponsor at Aquent. “Staff wish to see extra range and fairness within the office, and firms should rise to satisfy that demand.”
Aquent’s report additionally checked out metaverse roles and located these will be profitable positions. Idea artists can earn $100,000 whereas neighborhood managers can earn $120,000.
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