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The Walter Cronkite Faculty of Journalism and Mass Communication at Arizona State College is combining two of its award-winning packages to kind a brand new built-in strategic communications company that can enable college students to develop communication methods and implement complete campaigns for native, regional and nationwide purchasers.
The varsity will launch the Cronkite Company, merging its Public Relations Lab and Digital Audiences Lab to permit college students to realize real-world expertise serving company and not-for-profit purchasers whereas leveraging the experience of the Company’s college leaders.
The company may even combine the RWJF Southwest Well being Reporting and Communications Initiative, a part of a multi-year, $1.3 million grant from the Robert Wooden Johnson Basis, which can create a public relations marketing campaign, group training outreach and digital advertising methods aimed on the Spanish-speaking dad and mom of younger youngsters within the Southwest.
John James Nicoletti will lead the Cronkite Company as its govt director and professor of apply, and Nicole Macias will function the Robert Wooden Johnson Basis Strategic Communications professor of apply and work throughout the company to guide the Southwest Well being Reporting and Communications Initiative. The Digital Audiences Lab will proceed to be led by professor of apply Abby Zufelt.
“The Cronkite Faculty is thought for its immersive, skilled packages and the caliber of graduates who full them,” mentioned Cronkite Faculty Dean Battinto L. Batts Jr. “With the creation of the Cronkite Company, college students will have the ability to study and show their story-telling prowess to distinctive, numerous audiences by way of strategic communication campaigns, social media and digital advertising.”
The Cronkite Company will supply its purchasers a full vary of companies together with communications technique growth, public relations campaigns, digital advertising, built-in communications, communications analysis, inside and exterior stakeholder engagement, content material growth, paid and natural social media campaigns, search engine optimization, and paid search promoting and analytics.
The RWJF Southwest Well being Reporting and Communications Initiative will interact Cronkite Company college students and search to tell public officers, well being care suppliers and others in regards to the issues and challenges surrounding well being and well being care in underserved communities throughout the Southwest.
Given the rising geographic footprint of the Cronkite Faculty at campuses in Washington, D.C. and Los Angeles, the Cronkite Company will look to develop its choices to college students and purchasers in these areas sooner or later. The company may even more and more work on strategic communications tasks with purchasers within the sports activities and well being sectors because it faucets into two of the fastest-growing areas of curiosity on the Cronkite Faculty.
Nicoletti has served because the interim director of the Cronkite Public Relations Lab since June, working with purchasers such because the Arizona Science Heart, Bubble Skincare, Vrbo Fiesta Bowl Host Committee, Yubico and Phoenix Suns.
Previous to becoming a member of Cronkite, Nicoletti was senior vice chairman, company communications at InStride, a workforce training firm. Beforehand, Nicoletti labored for greater than a decade at The Walt Disney Firm within the Parks & Resorts and Walt Disney Studios segments, main international and site-based communications groups. He additionally was the chief spokesperson for the Metropolis of Anaheim, Calif. and has served as an adjunct professor at a number of universities together with Pepperdine College and the College of Southern California.
Macias has spent the final seven years as director of multicultural technique for AARP’s Workplace of Neighborhood Engagement, the place she carried out advertising and communications methods that elevated membership and helped multicultural communities interact with the group’s merchandise.
Earlier than AARP, Macias was administration supervisor with promoting company d expósito & Companions in New York and beforehand labored at Arvizu Promoting & Promotions, Inc. in Phoenix.
For extra data on working with the Cronkite Company, please name 602.496.5051 or electronic mail CronkiteAgency@asu.edu.
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