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The brand new model ethos underscores the corporate’s management in complete, systems-based constructing merchandise, rooted in efficiency and sustainability
MALVERN, Pa., Jan. 31, 2023 /PRNewswire/ — As we speak on the 2023 Worldwide Builders’ Present, CertainTeed® unveiled its new model identification. This milestone represents a serious paradigm shift for the producer – reinforcing its customer-focused, complete providing of sunshine and sustainable constructing options and programs. The brand new chapter emphasizes the corporate’s class management – strengthening how the North American producer positions, helps and educates constructing professionals on its merchandise, which incorporates Roofing, Siding, Ceilings, Insulation and Gypsum options for the residential and business market. View the rebranding video here.
“As a pacesetter on the forefront of the constructing sector, we acknowledged a chance to evolve how our clients specify our merchandise,” stated CertainTeed CEO Mark Rayfield. “We’re taking ‘one-stop store’ to the subsequent stage by serving as a most well-liked supply for cohesive programs and complementary merchandise that not solely assist builders develop their repute, however make it simpler than ever to ship on what issues most: efficiency, sustainability, and longevity.”
On the basis of this evolution: CertainTeed’s deep, industry-leading information in constructing science – an clever systems-based method to construct for optimum efficiency, power effectivity and luxury. A group of constructing science specialists serves as trusted advisors to make sure the options and their coordinating merchandise will efficiently meet the wants of every job. “Rethinking how we construct requires embracing how every ingredient of a house’s building can collectively maximize its efficiency and luxury,” stated Rayfield. “Our constructing science group makes the specification course of simpler – eliminating any guesswork that may typically come when constructing professionals are exploring a number of choices to extend a constructing’s efficiency and sustainability.”
Unveiling this new period for CertainTeed on the 2023 Worldwide Builders’ Present will introduce greater than 40,000 constructing professionals to the brand new model via a sturdy onsite digital advertising marketing campaign and a full overhaul to their 3,000 square-foot sales space, which is able to convey the producer’s constructing options to life via hands-on immersive installations – every staffed by CertainTeed’s constructing science specialists. “Our rebrand and launch of One CertainTeed has been a while within the making, and we’re thrilled to kick off the rebrand at our {industry}’s largest commerce present,” stated Ebeth Pitman, CertainTeed Director of Advertising and marketing Communications. “At a time when working effectively – each on the jobsite and off – has by no means been extra vital, we’re assured that our method will likely be a labor-saving useful resource, whereas additionally giving builders a aggressive edge.”
Parts created for the rebranding to-date embody:
- New Brand and Visible Identification: The brand new visible identification is impressed by the artistic ritual of reviewing and deciding on supplies within the early phases of building or reworking. Brand particulars, such because the cartouche, borrowed from the brand of father or mother firm Saint-Gobain, function a delicate nod to their connection, whereas the interlocking sample acknowledges CertainTeed as an interdependent collective of connections – each in its work, its communities, and our planet.
- New Market Mission: “Futurebuilt™” – expressing the corporate’s resolve to constructing a extra sustainable, comfy and safer future.
To study extra about CertainTeed and its Futurebuilt constructing options, go to certainteed.com/futurebuilt.
About CertainTeed
By way of modern and sustainable constructing options made potential via its complete providing of inside and exterior merchandise, CertainTeed, based in 1904 and headquartered in Malvern, Pennsylvania, is on the forefront of {industry} developments which might be making the world a greater house. With constructing science as its basis, CertainTeed is remodeling how the {industry} builds – making it simpler than ever to create high-performance, energy-efficient options for the place we reside, work and play.
A subsidiary of Saint-Gobain, one of many world’s largest and oldest constructing merchandise corporations, CertainTeed has greater than 6,900 staff and greater than 60 manufacturing amenities all through the USA and Canada. The group had complete gross sales of roughly $5.6 billion in 2021. www.certainteed.com.
SOURCE CertainTeed
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