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CaratLane has launched its digital movie “Mere Fashion Ki Diwali”, on the event of Diwali. Launching the primary of 4 digital movies, the marketing campaign goals to showcase that whereas jewelry performs an necessary function in “intimate gifting relationships” each individual has their very own fashion of celebrating Diwali and honoring the traditions of the festivities. The #MereStyleKiDiwali marketing campaign has been conceptualised and executed by “BBH Communications India Pvt Ltd”.
Constructing on the model’s core goal to assist customers specific their feelings, CaratLane’s newest movie brings to life the journey of a daughter-in-law discovering her personal distinctive expression along with her in-laws on the event of her first diwali with them. The story fantastically captures the slight nervousness and the arrogance felt by her as she prepares for a night along with her husband and his mother and father. We see her styled in a silk saree with an off-white blazer and brown belt, non typical and but an acknowledgment of her custom. The movie takes us via the shock she has deliberate for Mom-In-Regulation by bringing each her worlds collectively.
Whether or not it’s gifting one thing memorable to household or mates, and even gifting your self one thing to have fun private milestones, CaratLane goals to create designs and options for buyer wants. The model has additionally highlighted their 24-48 hours supply service and the 15 days alternate service, via the digital movies.
Speaking in regards to the marketing campaign, Jennifer Pandya, VP Advertising and marketing of CaratLane mentioned, “Now we have understood from many buyer tales and interactions that our jewelry performs a central function in serving to clients specific their distinctive sense of fashion and persona. We’ve seen how jewelry is presented by ladies to their household on events comparable to Diwali and CaratLane designs are good for such gifting events. They permit the gifter to not solely specific their gratitude and love, but additionally to have fun their custom and tradition in a means that’s related to her. #MereStyleKiDiwali is born from quite a few such tales that we need to have fun this 12 months. By means of this marketing campaign, we goal to showcase CaratLane as a gifting vacation spot for various relationships in the course of the festive season and assist clients embrace their fashion of celebrating. We additionally wished to focus on the totally different companies like quick supply, 15 day alternate and previous gold alternate, positioning CaratLane as a model that creates options for purchasers somewhat than only a jewelry model.”
Aarti Srinivasan, ECD, BBH India added, For a model that designs among the most original and trendy advantageous jewelry, our try has at all times been to let this modernity additionally replicate in communication we design. With #MereStyleKiDiwali, we want to ship out the message that there aren’t any set guidelines or methods of celebrating Diwali. Whether or not it’s jewelry, rangoli or mithai, the concept is to encourage individuals so as to add their very own fashion and embrace their uniqueness with out the social pressures of becoming in.
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