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DDB Mudra Group introduced the appointment of Binodan Sarma as Government Vice President – North. On this position, Binodan will lead the digital enterprise for each DDB Mudra and 22feet Tribal Worldwide for the Group’s Gurugram workplace.
Binodan’s appointment can be instrumental in inspiring the groups and purchasers to visualise digital as an ecosystem to ship full funnel advertising options.
Talking on Binodan’s appointment, Ashutosh Sawhney, Managing Accomplice – North, DDB Mudra Group stated, “DDB Tribal – the amalgamation of DDB Mudra & 22Feet Tribal Worldwide in North is coming of age. The thought of blurring the traces between digital and mainstream is a actuality in the present day and I’m proud to say that at DDB Tribal, we’re at its vanguard with purchasers like Royal Enfield, One Plus, Mars Confectionery and plenty of extra.
“In Binodan, we discovered not solely a digital transformer but in addition an promoting skilled with an astute sense of enterprise and most significantly, a thirst for creating massive, inventive concepts.”
Commenting on his new position, Binodan Sarma stated, “Digital is now not simply one other medium of selling, however an entire ecosystem built-in into the method of name constructing. On this age and time the place AI determines the form of garments you may put on and masterpieces that may be produced in seconds, manufacturers might want to leverage the utmost of every touchpoint in essentially the most related method with out shedding concentrate on its core proposition. I’m glad that DDB Tribal has a imaginative and prescient of offering such options to handle model’s wants. I sit up for this new position and being a part of the inventive legacy of the Group and taking it to a brand new frontier within the coming occasions.”
With over 16 years in promoting and knowledge advertising, Binodan has labored with Wunderman Thompson, Cheil India and Dentsu Affect. He has led digital transformation and digital advertising for manufacturers together with Maruti Suzuki, Samsung, Airtel, Microsoft, Reliance, Carlsberg, Tata Tea and Tata Salt.
An English literature graduate, Binodan is a voracious reader, poet, and quick story author.
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