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SINGAPORE–(BUSINESS WIRE)–Ant Group right now expanded their partnership with Singapore Tourism Board (STB) to make cross-border journey to Singapore extra seamless and handy. The partnership builds on a collaboration solid in 2019 and is targeted on driving tourism development in Singapore by way of a collection of digital and advertising initiatives over the following two years.
To strengthen Singapore’s vacation spot enchantment amongst travellers from Asia, together with key markets like Malaysia, the Philippines, South Korea, and Thailand, Ant Group launched the SingapoReimagine with Alipay+ marketing campaign with STB. As a part of SingapoReimagine, STB’s worldwide restoration marketing campaign, it provides contemporary and progressive experiences to travellers from these markets, whereas permitting transactions in Singapore by way of cell wallets that they’re already accustomed to.
The joint marketing campaign may even spotlight unique provides to customers of the six Alipay+ companion cell wallets after they journey to Singapore. As well as, Ant Group will progressively increase the Ardour Made Potential Privileges (PMPP)1, a mini programme co-branded with STB to serve vacationers to Singapore – beforehand out there solely on Alipay – to different Alipay+ cell wallets. These initiatives will assist Singapore companies attain and have interaction a brand new pool of consumers, growing the visibility and consciousness of Singapore’s tourism choices for guests earlier than and through their journeys to Singapore.
As a part of the partnership, STB and Alipay+ may even discover piloting digital options with native companies in areas reminiscent of digitalisation of service operations, digital advertising effectivity and enhancing buyer expertise.
The brand new cell wallets accepted in Singapore are GCash from the Philippines, TrueMoney from Thailand, and AlipayHK from Hong Kong SAR, China, including to present companions Kakao Pay from South Korea, Contact ’n Go eWallet from Malaysia and Alipay from the Chinese language Mainland. This brings the variety of cell wallets accepted by way of Alipay+ in Singapore to 6. Travellers with these cell wallets can simply and securely transact with native companies throughout tourism and way of life industries that settle for Alipay+, together with retail retailers2 at Changi Airport, ComfortDelgro taxis, lodges, and sights reminiscent of Gardens by the Bay.
Ms Angel Zhao, President of Worldwide Enterprise, Ant Group mentioned, “We deeply imagine that the advantages of digital improvements may be amplified by way of open collaborations within the ecosystem. Ant Group is all the time open to hitch palms with companions reminiscent of STB to offer companies, particularly small and micro enterprises one of the best digital companies, together with funds and advertising options and we’re dedicated to contributing to the digital transformation of industries and create higher worth for societies.”
“Amid the quick restoration of the tourism trade, we’re excited to play a component in selling Singapore as a high vacation spot of alternative for travellers and making journey secure, seamless and environment friendly by way of digital options like Alipay+,” she added.
STB Chief Government, Mr Keith Tan mentioned, “Singapore has seen sturdy journey demand from Asia since our reopening and we hope our joint initiatives can develop and maintain that demand. The subsequent part of our thrilling partnership with Ant Group may even supply a seamless expertise when travellers go to Singapore, construct affinity for our vacation spot, and drive the digitalisation of our tourism sector.”
Hong Kong SAR, China, Malaysia, the Philippines, South Korea, Thailand, and Chinese language Mainland had been amongst Singapore’s high 15 markets from January to August 20223. Previous to the pandemic, roughly a 3rd of Singapore’s guests had been from Southeast Asia, one other third from the Chinese language Mainland and the remainder of Northeast Asia, and the ultimate third from the remainder of the world.
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Annex
Quotes from new cell pockets companions
AlipayHK
Venetia Lee, Normal Supervisor of Ant Group Better China Worldwide Enterprise, mentioned, “The acceptance of AlipayHK in Singapore is a big step for AlipayHK’s international improvement technique. Singapore is a well-liked journey vacation spot for Hong Kong folks, and with Alipay+, our customers can now use their dwelling e-wallet to make purchases and luxuriate in rewards in Singapore. We hope that as extra locations settle for AlipayHK, it can change into a helpful journey companion for our customers, permitting them to pay in different nations and areas as they do at dwelling.”
GCash
Ms Martha Sazon, President, and CEO of GCash, mentioned: “As international tourism continues to open up, we’re glad to be with our clients wherever they go. This partnership with Alipay+ will make sure that our customers all the time have a secure, handy, and seamless cost expertise every time they journey to well-liked locations like Singapore. Certainly, it is a huge step in our journey in direction of attaining monetary inclusion and constructing a cashless ecosystem.”
TrueMoney
Koravut Pavitpok, Head of Business, TrueMoney Co., Ltd., mentioned, “Singapore has lengthy been one of many high locations for leisure and enterprise journey for Thais. The nation’s proactive push in direction of innovation and digital transformation has formed a dynamic and vibrant tourism panorama with native tourism companies which might be digitally and future prepared. As a cell pockets companion of Alipay+, TrueMoney believes that the most recent partnership and the joint advertising marketing campaign between The Singapore Tourism Board and Alipay+, coupled with our cross-border cashless cost service availability on the vacation spot, can have a profound affect on enhancing the journey expertise.”
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About Ant Group
Ant Group goals to create the infrastructure and platform to assist the digital transformation of the service trade. It strives to allow all shoppers and small and micro companies to have equal entry to monetary and different companies which might be inclusive, inexperienced and sustainable.
Ant Group is the proprietor and operator of Alipay, the main digital cost platform in China serving tons of of tens of millions of customers, and connecting them with retailers and companion monetary establishments that provide inclusive monetary companies and digital every day life companies reminiscent of meals supply, transport, leisure, and healthcare.
Ant Group has additional launched Alipay+, which gives international cross-border cell funds and advertising options that join service provider companions, particularly small and medium-sized companies, with cell funds and different cost strategies, for them to raised serve their customers and clients from all around the world.
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1 The Ardour Made Potential Privileges (PMPP) mini programme enhances the customer journey expertise in Singapore by way of engaging privileges and offers from collaborating companies. It has been out there on Alipay since 2019.
2 Together with duty-free retailers
3 In response to STB’s customer arrivals figures, from the Singapore Tourism Analytics Community (STAN), https://stan.stb.gov.sg/content/stan/en/tourism-statistics.html
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