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iProspect – the digital-first end-to-end media company from dentsu India, has launched ArcelorMittal Nippon Metal India’s (AM/NS India) newest marketing campaign titled ‘Reimagineering’. The phrase, Reimagineering, is a fusion of reimagination and engineering – two key levers that may form India’s development and growth over the subsequent a number of many years. AM/NS India is a three way partnership between ArcelorMittal & Nippon Metal – two of the world’s main steelmakers.
It’s pertinent to notice right here that that is AM/NS India’s first company marketing campaign. The marketing campaign’s goal is to boost consciousness and construct imagery of a world new-age metal producer dedicated to making a brand-new future for the trade, folks, and the planet. iProspect India has created a multi-media marketing campaign structure with an intention to speed up the model’s key imaginative and prescient out there. The marketing campaign covers key touchpoints resembling tv with dominance within the information style and entrance jackets in main English and vernacular dailies to drive credibility. Consequently, AM/NS India is related to the continuing FIFA World Cup as one of many digital sponsors. The marketing campaign additionally drives conversations by way of social media touchpoints, 60-second musical spot-on radio, and modern OOH executions to convey the model propositions of ‘Reimagineering’ and ‘Smarter Steels, Brighter Futures’ to life.
Talking on the marketing campaign, Bibek Chattopadhyay, Head – Communications, ArcelorMittal Nippon Metal India mentioned, “We launched into a journey nearly a yr again to craft the company id and design for AM/NS India – a enterprise between ArcelorMittal and Nippon Metal, two of essentially the most valued manufacturers within the steel and mining house worldwide. With the 360-degree marketing campaign, entailing media codecs, we unveil a Younger, Dynamic, Sensible, Considerate, and International structure that elevates the model presentation. Reimagineering – one world that eloquently places forth our ambitions for the market we’re privileged to serve – is rudimentary to our idea and displays our model philosophy, ‘Smarter Steels, Brighter Futures’.”
Vinod Thadani, CEO, iProspect and Chief Digital Development Officer, dentsu Media added, “We’re extraordinarily proud to be a part of this superb marketing campaign. The great thing about the marketing campaign is in synchronization of 6 very impactful KVs, a strong and visually delighted TVC with melodious background rating and a number of format renditions throughout touchpoints. We deliberate the marketing campaign such a approach so that every touchpoint complement one another to determine the core proposition of the model. I’m assured submit this marketing campaign, AM/NS model consciousness can be enhanced considerably.”
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