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AkzoNobel, a worldwide paints and coatings firm has launched a brand new digital marketing campaign for Dulux Merely Refresh – a pioneering vary of Do-It-Your self (DIY) paint and residential restore options for a number of surfaces.
The brand new marketing campaign ‘Pleasure is DIY’, conceived by Mullen Lintas Delhi, takes one again to childhood the place enjoyable meant unleashing one’s inventive streak. Dulux Merely Refresh’s marketing campaign celebrates the identical feeling of pure pleasure as this DIY vary empowers fans to make dwelling areas their inventive canvas and have a simple enjoyable expertise too as they create magic with their fingers!
“For AkzoNobel, Dulux Merely Refresh launch in India is driving the DIY phenomena in your entire South Asia. Just some months in, we now have acquired super response from customers who’re utilizing the merchandise for all kinds of inventive transformation initiatives. This pioneering vary ensures that regardless of the floor (wooden, steel or partitions) or the necessity (ornamental portray, house restore or safety), customers can relaxation assured that the ultimate end result look nice and be straightforward to realize. That’s why Dulux Merely Refresh evokes the sensation of pure pleasure that comes from self-expression and DIY initiatives,” highlighted Rajiv Rajgopal, Managing Director, AkzoNobel India.
“The Pleasure is DIY marketing campaign will ring a bell with the DIY fans who’re in search of a hassle-free expertise for his or her house makeover initiatives whether or not that’s an formidable upcycling job or minor restore job on a weekend. Dulux Merely Refresh will develop into a supply of pleasure for our customers as they make their DIY initiatives a actuality,” mentioned Vandana Krishnia, Head of Advertising, Ornamental Paints, AkzoNobel India.
The principle model movie (60 seconds) is adopted by three ‘How-To-Do’ movies to highlighting the convenience of utilizing Dulux Merely Refresh. It’s going to present a step-by-step walkthrough for the perfect outcomes of utility of Dulux Merely Refresh which can be found in classes of ornamental paints, restore options and portray kits.
Garima Khandelwal, CCO, Mullen Lintas mentioned, “The Dulux Merely Refresh vary is very easy and easy to make use of that anybody and everybody can go inventive. Youngsters are extraordinarily inventive, give them a field they usually’ll make it right into a drum set, its solely as one grows older into an grownup that creativity will get boxed into a hard and fast notion. Preserving this perception in thoughts, the staff put it collectively superbly and easily, urging the audiences to let themselves go free and get inventive like after they had been youngsters. The enjoyment of making one thing with your personal fingers is actually magical.”
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