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Head of Digital Advertising and marketing and New Product Growth gained The Digital Influencer of the 12 months
AirtelTigo has as soon as once more confirmed it’s Ghana’s most progressive telecommunication firm by successful three prestigious awards at this yr’s Ghana Info Expertise and Telecom Awards (GITTA) in Accra.
AirtelTigo obtained awards within the following classes: Advertising and marketing Marketing campaign of the 12 months – ‘To Gu Me So promotion’, Progressive Product of the 12 months – ‘Fuse Voice Bundle’ and The Digital Influencer of the 12 months – ‘Alex Offei Lartey.’
The Advertising and marketing Marketing campaign of the yr went to AirtelTigo ‘To Gu Me So’, a reload and point-based promotion which was designed to reward over 50,000 AirtelTigo prospects with over One Million Ghana Cedis Money, and different superb prizes throughout the nation. The Marketing campaign additionally stood out for its fascinating nature by way of accountable communications, music, and fascinating market activations, resulting in its excessive recognition amongst Ghanaians.
The progressive product of the 12 months, Fuse Voice bundle that gives voice minutes to name all networks. This product was designed with the client in thoughts providing them reasonably priced bundle choices to select from on *567# or *111#.
Head of Digital Advertising and marketing and New Product Growth at AirtelTigo, Alex Offei Lartey’s excellent management contributions to driving varied digital improvements at AirtelTigo was additionally given recognition as he bagged the Digital Influencer of the 12 months.
Talking on the awards, Nancy Assor Asiedu-Amrado, Head of Manufacturers and Communications, expressed her delight on the recognition of the progressive merchandise the corporate has provided to its prospects over time. “AirtelTigo will repeatedly evolve with its prospects and launch thrilling advertising campaigns which can drive involvement and base stimulation. We dedicate this award to all our loyal prospects, particularly, those that participated within the To Gu Me So promotion. These honors wouldn’t have been achieved with out them.”
In its 12th version, the Ghana Info Expertise & Telecom Awards (GITTA) has grow to be the cornerstone occasion that promotes and celebrates governments, IT operators, ISPs, infrastructure suppliers, fintechs, banks and different stakeholders to share the progress of their profitable ICT improvements, aiming to additional improve the Ghanaian group as a part of the federal government’s imaginative and prescient of a sturdy digital financial system.
AirtelTigo Wins Advertising and marketing Marketing campaign of the 12 months and Progressive Product of the 12 months
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