Richard Mille On Sponsoring The Chantilly Arts & Elegance Car Show

The Chantilly Arts & Elegance present devoted to classic and fashionable automobiles made its return for the primary time since 2019 – the biannual occasion identified for showcasing probably the most lovely automobiles on this planet was canceled in 2021 owing to the pandemic. A document 20,000 spectators turned out on September 25, 2022 for the sixth version gathering 800 vehicles, first established in 2014 by Patrick Peter, founding father of the Peter Group, which was set in opposition to the distinguished backdrop of the Château de Chantilly, an hour’s drive north of Paris. The principle draw have been the three motoring competitions: the Concours d’Élégance by which varied producers participated with an idea automotive alongside a trend home in keeping with the century-old French custom, the Concours d’État for traditional automotive collectors and the Grand Prix des Golf equipment awarding one of the best automotive membership. Timothée Malachard, Advertising and marketing Director of Richard Mille, tells me why the posh watch model has been title sponsor because the very first version.

Had been you glad to be again at Chantilly Arts & Class for the sixth version this yr, three years after its final staging as a result of COVID-19?

After all, we have been thrilled to return to what’s one in all our main occasions in such a surprising setting that’s the Château de Chantilly, one of the crucial lovely châteaux in France.

Describe Richard Mille’s basic automotive assortment. What values does Richard Mille share with classic automobiles?

At the beginning, his automotive assortment displays his ardour for automobiles since his childhood and plenty of automobiles he dreamed about. The golden age of racing is also known as the ’60s and ’70s interval, because the engineers have been again then true pioneers with little laws as is the case in fashionable motor racing. Lots of his automobiles are artistic endeavors from an engineering perspective and significantly influenced the model up till at this time. His assortment may be very open and in no way linked to 1 model specifically.

What’s so particular about Chantilly Arts & Class specifically that Richard Mille has been the official accomplice of this historic automotive present since its launch in 2014, growing out of his friendship with Patrick Peter and sponsorship of different automotive occasions he organizes?

This occasion is the brainchild of Richard Mille and Patrick Peter of their want to relaunch the standard concours d’élégance that France pioneered within the Nineteen Twenties, because it was again then a pacesetter in producing distinctive highway automobiles. Chantilly is a celebration of over a century of automotive designs and it unites each classic and the newest idea automobiles over a weekend and for all to see. Gathering such uncommon automobiles in public is the centerpiece of Chantilly, as at this time many of those automobiles are saved in non-public collections.

In your opinion, what have been the highlights of this yr’s present, and which class or automotive was the one to observe?

There may be not one distinctive class right here because the vary of each classic and fashionable automobiles is kind of huge. Many distinctive basic automobiles have been displayed and entered into the concours together with idea automobiles from prestigious automotive producers.

What sort of expertise did you hope to supply your company at Chantilly Arts & Class, and is it a method to promote and develop your model, making it extra well-known and appreciated amongst potential and present Richard Mille watch consumers? Why are high-profile basic automotive occasions important to selling the approach to life embodied by Richard Mille’s Twenty first-century luxurious timepieces?

After the COVID-19 interval all of us skilled, this occasion is firstly about spending time with all our clients who’re very loyal and completely engaged within the model’s universe. Chantilly Arts & Class is about sharing the values and spirit that the model embodies and its ardour! Traditional automotive occasions equivalent to this unite like-minded people who find themselves obsessed with automobiles, and for us it makes full sense to create and activate such occasions, particularly within the spectacular gardens of the Château de Chantilly.