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One factor I wish to say is relating to the fan base. Sure, that you must adapt to the client fan base you have already got. However secondly, that you must take note of that you’ve a goal group that’s rising into your merchandise.
So in 5 to 10 years, you will have our S prospects who’re popping out of the digital age and possibly they don’t seem to be lacking the [engine] sound. You might want to take a look at what goal group you’re aiming for.
What classes have you ever discovered from the RS e-Tron GT that you simply’re making use of to this 2030 goal?
Efficiency is just not an issue in any respect. Secondly, with the Audi E-Tron GT and the RS, we additionally must carry a selected differentiating design and we have to make it extra sharp. So, edgy, sporty – individuals like to have these components within the electrical age.
Additionally, what sort of digitalisation matters you are bringing into your vehicles. Right this moment, individuals are taking note of {hardware} stuff, like rims, seats, exterior elements. However what’s the mirror to that on the digital facet? You might want to create worth to the client from that facet.
Are you excited in regards to the prospect of RS-branded SUVs?
We’ve our Audi RS Q3 and Audi RS Q8 that are very nicely accepted out there. However we will certainly additionally carry extra SUV fashions within the RS section and in addition within the electrical world. We’ve 16 completely different fashions inside the RS portfolio and we try to supply the right product to completely different buyer teams.
However we don’t need RS ‘inflation’. So not every product ought to be an RS.
Will Audi Sport do its personal model of the SSP platform, like Porsche is rumoured to be doing?
What I can say is, we try to make use of the synergies within the [Volkswagen] Group. We try to make use of the identical platforms so we’re not creating our personal platform for Audi Sport. We attempt to make it completely aligned with our mom, with Audi. After which we attempt to carry all the necessities into the platform to have the right baseline to make an RS mannequin.
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