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BETHLEHEM, PA. — Simply Born, Inc. has named David Shaffer and Gardner (Chip) Jett Jr., Mr. Shaffer’s son-in-law, as co-chief government officers.

The appointment is efficient instantly and comes practically one 12 months after former CEO Ross Born introduced his plans to retire.

Mr. Shaffer was beforehand chairman of the board at Simply Born, and Mr. Jett was an enterprise danger supervisor on the firm.

The duo will proceed to work with David Yale, Simply Born’s president and chief working officer for the previous 11 years.

Simply Born, the maker of confectioneries reminiscent of Peeps, Mike and Ike and Scorching Tamales, mentioned the choice will make sure that the corporate celebrates its a hundredth anniversary subsequent 12 months beneath household possession and management.

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