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Sources say the Bengals are targeting this offseason for a Burrow mega-contract extension, as their standout has completed the third 12 months of his rookie contract. Burrow made roughly $3.9 million in money 12 months this 12 months, per Spotrac, and he has one 12 months remaining on his rookie deal along with a fifth-year possibility Cincinnati can choose up this offseason.
An extension shall be costly, with Cardinals quarterback Kyler Murray‘s $46.1 million per year average serving as the ground for negotiations. Serving to pay for a portion of Burrow’s eventual payday is what followers have taken to calling PayJoe Stadium.
Previous to the 2022 common season, the Bengals sold the naming rights to Paul Brown Stadium for the primary time ever. It is now Paycor Stadium, which brings in a determine that the Cincinnati Business Courier estimated at $8-9 million per 12 months.
They’ve an indoor facility that additionally has naming rights (Integrity Categorical Logistics); Kettering Well being is the official healthcare accomplice; altafiber is the Wi-Fi sponsor; and there’s even a sports activities betting accomplice — Betfred.
Plus, attendance went up 10% in the course of the 2022 season, the fourth-biggest enhance within the league on a per-game foundation.
All of which added income over the previous couple of years, which is able to help the staff when salaries begin to skyrocket. That stated, in accordance with these concerned, the staff is not merely loading as much as pay Burrow. In actual fact, the staff’s current success — thanks partially to Burrow, head coach Zac Taylor and the brand new wave — really opened enterprise doorways.
“When these doorways aren’t open, you may’t stroll via” is how one particular person concerned described it. Firms need to be companions with the Bengals now — no shock that all of it occurs after a Tremendous Bowl run — which has created alternatives elsewhere.
As one other particular person concerned famous, it is not like they’d flip down the offers if Burrow wasn’t up for an extension. However definitely, they’ve leaned in and embraced all of it.
Cincy has not just lately been a low-spending staff and the previous two offseasons of free company converse to that. That interval was their window to spend with out having to fret a few long-term deal for his or her QB.
A number of weeks in the past, Burrow was requested about successful inside this window.
“The window is my complete profession,” he said.
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