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McDonald’s India (West and South) has kick-started this festive season by launching a brand new marketing campaign
‘Festivals Make Households’ — the brand new heartwarming digital-forward Model Movie — captures the festive celebrations of a household with numerous moments that convey all of them collectively.
Largely shot in a single take, this movie showcases a younger member of the household (the protagonist) who data numerous moments of enjoyable, pleasure, and rib-tickling chaos in the home in the course of the celebration. The protagonist is seen narrating the extent of enthusiasm amongst every member of the household, younger and previous alike. From greeting company to offering ending touches to decorations, from the selection of flowers to bop strikes on the identical previous music, from attires to cracking the identical previous jokes – nothing has modified, but the passion is all the time at its peak. Nevertheless, festivals are the one time when households come collectively and revel in particular moments over a McDonald’s meal which might be cherished. It’s a type of particular moments which makes the protagonist realise the significance and fantastic thing about festivals.
Total, the movie highlights that the essence and the reminiscences of those festive celebrations by no means fade away even when they seem the identical yearly.
Arvind R.P., Director – Advertising and marketing and Communications at McDonald’s India (West and South) mentioned, “Festivals and McDonald’s have one factor in widespread, they bring about households collectively to rejoice joyous events. By way of this Model Movie, we intend to seize how McDonald’s Meals play a pivotal function in making household occasions memorable. We at McDonald’s India continually work on strengthening the meal proposition for our clients, particularly households, to allow them to relish their favourites and make McDonald’s an integral a part of each celebration. We consider this marketing campaign strikes the right chord with households and strengthens their belief and love in direction of our model.”
Pallavi Chakravarti, Inventive Head – West, DDB Mudra mentioned, “What makes festivals essentially the most eagerly awaited occasions ever? If you happen to’ve seen one, have not you seen all of them? Then what offers? McDonald’s got down to discover this prepare of thought in a festive marketing campaign that’s an ode to households throughout the nation – or the world, for that matter.”
Now exhibiting on YouTube and different social platforms, this slice-of-life movie is created in Hindi, Tamil, Telugu and Kannada.
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