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The occasions and conferences sector has “stabilised” with demand “coming again” following the pandemic, in accordance with the CEO of occasions know-how specialist Cvent.
Cvent’s CEO and founder Reggie Aggarwal gave an “optimistic” evaluation of the sector, in the course of the Cvent Join Europe occasion in London on Wednesday (5 October).
“Demand is coming again and our trade is getting wholesome once more. I consider we’re lastly in a spot the place pandemic-driven adjustments have stabilised and the longer term we’ve all imagined is inside our grasp,” mentioned Aggarwal.
He additionally harassed how digitisation had helped to boost the occasion expertise for delegates and would “propel the trade ahead”, alongside the rebound in demand for in-person conferences.
“We now have extra arrows in our quiver to succeed in extra individuals and interact with them on a extra private stage,” added Aggarwal. “Due to the pandemic-driven digital transformation, we’re stronger, smarter and savvier than ever.”
Aggarwal centered on a number of areas the place know-how is now shaping the sector, together with the creation of complete occasion programmes the place a single platform is used for every type of inner and exterior conferences, whether or not they’re held in-person, just about or in a hybrid format.
“You really unlock the complete potential of any occasion programme while you deliver all of it collectively in a single place,” he added.
Different main developments cited by Aggarwal included how know-how and digitalisation can enhance engagement for attendees, in addition to enhancing knowledge and insights for organisers.
“We now have extra alternatives to seize and utilise attendee engagement interactions to amplify occasion influence,” mentioned Aggarwal. “To drive most attendance and engagement, organisations should ship data in additional interactive methods in a number of codecs, and leverage know-how to behave on these engagement insights.”
Aggarwal additionally mentioned that know-how may assist to deliver collectively the occasion ecosystem into “one seamless digital surroundings”.
“Our trade is made up of so many alternative gamers – know-how can facilitate better collaboration between all of them and create much more unimaginable experiences,” he added.
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