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OpSec Safety, the worldwide chief in bodily and digital anti-counterfeiting and model safety options, is in the present day asserting the appointment of David Butler as Senior Director of New Enterprise Improvement.
David joins OpSec with a wealth of expertise within the mental property and model safety market, having held senior gross sales and enterprise improvement roles at among the trade’s most revered organizations, most lately with Corsearch and former to that MarkMonitor, the main model and area safety enterprise.
Throughout the adolescence of the net model safety trade, David performed an instrumental function in establishing MarkMonitor within the Europe, Center East, and Africa (EMEA) area. In January 2020, the model safety operations of the MarkMonitor enterprise had been acquired by OpSec into its On-line Model Safety enterprise unit.
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An completed enterprise developer, David is a strategic thinker with a practical strategy to driving outcomes and a dedication to consumer service. He brings a monitor document of delivering distinctive gross sales and operational outcomes from each direct and oblique channels, driving progress and enhancing buyer expertise. He rejoins the enterprise at a time of thrilling developments, together with the discharge of landmark new options and applied sciences, together with OpSec’s NFT Infringement Takedown service.
“I’m delighted to be becoming a member of OpSec Safety as Senior Director of New Enterprise Improvement,” David notes. “OpSec is a market chief with a compelling imaginative and prescient for 360-degree model worth and safety and an amazing suite of options in each on-line and on-product domains. I look ahead to taking the OpSec proposition to new prospects and driving new enterprise in On-line Model Safety and Anti-Fraud.”
“David is a extremely revered and very skilled enterprise developer within the on-line model safety trade,” feedback Invoice Birnie, Senior Vice President and Common Supervisor of OpSec On-line. “Attracting this caliber of expertise to the enterprise is a marker of our continued momentum. I’m happy to welcome David to my senior management staff and look ahead to seeing the contribution that his appreciable market data and perception will deliver to our continued progress in Europe.”
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OpSec is the world chief in model authenticity and integrity, with a heritage spanning greater than 40 years. We serve lots of the world’s main model homeowners, licensors, and media rights homeowners (together with round half of the Interbrand 100 Finest World Manufacturers 2021) and are the one supplier that addresses model worth and vulnerability throughout bodily and digital domains. OpSec can also be a supplier of high-security and compliance options to governments. At OpSec, designers work with technologists, integrators, analysts, and area consultants to make sure options are brand-led, sensible, and efficient.
The OpSec portfolio of options helps manufacturers monetize and defend their mental property. It consists of on-product parts (similar to optical safety and model enhancement), digital platforms (together with licensing administration and product traceability), and on-line providers (spanning on-line counterfeit detection, model fame safety, and digital content material safety). As alternatives and threats evolve, we develop our options to assist model homeowners navigate new challenges. Most lately this has included the takedown of NFTs that infringe upon the mental property of name homeowners.
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