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Journey app, ixigo has roped in Bollywood celebrities Jackie Shroff and Suniel Shetty as the brand new faces of the model, for his or her campaign- #NikalLo. The marketing campaign has been designed to create buzz and enhance model consciousness forward of the festive season and will probably be launched throughout TV and digital platforms.
The TVCs function Jackie Shroff and Suniel Shetty engaged in attention-grabbing banter which displays the shut bond they share in actual life. One of many movies options Jackie Dada struggling to pronounce the model title ‘ixigo’ in true Bhidu fashion with Suniel Shetty correcting him. The adverts encourage the viewers to journey, and finish with a catchphrase “ixigo journey app obtain karo, bindaas ticket guide karo aur nikal lo!”.
The model determined to crew up with Jackie Shroff and Suniel Shetty because the actors take pleasure in mass attraction with a large fan base unfold throughout metros in addition to tier 2 and three cities throughout India.
Talking on their collaboration with ixigo, Jackie Shroff and Suniel Shetty mentioned, “We’re excited to crew up with ixigo for this marketing campaign. We’ve been wanting to come back collectively for a challenge for some time now and ixigo gave the impression to be the right match! We actually resonate with the corporate’s resilience and progress journey. The belief and friendship that we share amongst each other is synonymous with the religion that vacationers have in ixigo! We love how straightforward it’s to guide flight, practice or bus tickets on ixigo. Their apps supply vacationers numerous comfort and adaptability, with a wide selection of options on board. Being avid vacationers ourselves, we look ahead to this collaboration!”
Aloke Bajpai, Co-founder & Group CEO & Rajnish Kumar, Co-founder & Group CPTO, ixigo mentioned,” We’re happy to announce our affiliation with two legendary stars like Jackie Shroff and Suniel Shetty for our model marketing campaign. We have now grown up watching these Bollywood icons and their ardour, dedication to work and resilience resonates with our model ethos. Journey is again with a bang this yr and our goal with this marketing campaign is to maximise consciousness round ixigo forward of the festive season. ‘ixigo’ is a singular model title and was really generated utilizing an algorithm. For years now we have seen customers attempting to pronounce ‘ixigo’ with some attention-grabbing variations and that was our inspiration behind the primary video.”
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