Focusing on expertise and practice areas the way forward for TNS

Mark Molenaar

Molenaar’s function in all of that is to focus on the experience inside TNS, by upskilling its groups and dealing on their capabilities in relation to the corporate’s progress instruments and follow areas (areas of experience reminiscent of model and communications, buyer satisfaction, new product improvement and qualitative analysis). He provides that the corporate’s new considering means not solely having these instruments and follow areas in place, however leveraging skilled understanding on find out how to analyse and interpret them for the very best consumer outcomes.

This implies guaranteeing TNS has the suitable folks and sources to have the ability to ship that constantly. It means having a extra strategic focus when going to speak to purchasers in order that the analysis firm is much less reactive and extra proactive – understanding the consumer’s enterprise and priorities and making workable suggestions to assist them develop.

The important thing to creating this occur, Molenaar believes, is focus. He explains that to turn into an skilled, one wants to focus on a selected space, which is one thing TNS is pursuing each globally and regionally. Consequently, the corporate could have people who find themselves centered on turning into specialists in a single particular follow space, reminiscent of model and communications or automotive, with the intention to develop their experience and understanding inside that space. It will see them higher geared up to take care of any consumer problem that arises when working in that space.

Whereas this will likely appear no totally different to TNS’s follow up so far, the important thing distinction can be a extra intent concentrate on turning into an skilled, moderately than simply having a broad data throughout a spread of instruments and follow areas. Going ahead, the emphasis will lie on encouraging consumer service executives to turn into accredited in a selected follow space, with pretty stringent necessities on assembly data stage and expertise necessities. Whereas our construction will proceed to focus very strongly on groups who kind long run and deep relationships with our purchasers, we are going to now embed a deeper stage of experience in every staff.

Molenaar ends, “With this strategy, we will ensure that no matter research we undertake, we have now somebody who actually understands that follow space and the expansion instruments we’re utilizing, and may ship the insights the consumer is on the lookout for.”

About TNS

TNS advises purchasers on particular progress methods round new market entry, innovation, model switching and stakeholder administration, primarily based on long-established experience and market-leading options. With a presence in over 80 international locations, TNS has extra conversations with the world’s shoppers than anybody else and understands particular person human behaviours and attitudes throughout each cultural, financial and political area of the world.

TNS is a part of Kantar, one of many world’s largest perception, data and consultancy teams.

Please go to www.tnsglobal.com for extra data.

About Kantar

Kantar is the info funding administration division of WPP and one of many world’s largest perception, data and consultancy teams. By connecting the various abilities of its 13 specialist firms, the group goals to turn into the pre-eminent supplier of compelling and inspirational insights for the worldwide enterprise group. Its 28,500 staff work throughout 100 international locations and throughout the entire spectrum of analysis and consultancy disciplines, enabling the group to supply purchasers enterprise insights at each level of the buyer cycle. The group’s companies are employed by over half of the Fortune High 500 firms.

For additional data, please go to us at www.kantar.com.