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SNOWMASS — Go to Alamosa was awarded the Governor’s Award for Excellent Neighborhood Tourism Initiative for the group’s “We Love Our Nationwide Park” marketing campaign on the Colorado Governor’s Tourism Convention held this week in Snowmass.
The award is given yearly by the Colorado Tourism Workplace and acknowledges excellent actions, occasions or tasks which show creativity and innovation whereas contributing to Colorado’s tourism economic system.
“We’re honored for the popularity by the Colorado Tourism Workplace and what this award represents for our neighborhood and the ‘We Love Our Nationwide Park’ program,” mentioned Kale Mortenson, government director of Go to Alamosa in a press launch. “This system introduced new vitality to our neighborhood popping out of unprecedented instances. With the collaboration of companions and the arduous work of the employees, we had been in a position to make a distinction that not solely highlights our vacation spot however introduced a constructive financial influence to our neighborhood.
“Thanks to the Colorado Tourism Workplace, thanks to our companions, our board and a particular shout-out to my extremely gifted crew at Go to Alamosa.”
The marketing campaign was launched in 2021 to assist get better from the impacts of COVID-19. It prolonged Nationwide Parks Week to be celebrated throughout the whole month of April. Go to Alamosa and the neighborhood collaborated to rejoice the Nice Sand Dunes Nationwide Park and Protect.
In 2022, 32 native companies and 12 lodging properties created a Nice Sand Dunes particular occasion or show for the marketing campaign. The park itself joined the marketing campaign, internet hosting the Kick-Off Celebration and there was particular programming all through the month.
“This award is very significant, as a result of not solely is Go to Alamosa being acknowledged for our efforts, our whole neighborhood is being acknowledged for his or her collaborative spirit, creativity and neighborhood delight, and rightfully so,” mentioned Elizabeth Summer time, director of vacation spot growth and public relations for Go to Alamosa in a launch. “Our companions, resorts, RV parks, retail retailers and eating places embraced this marketing campaign and helped us rework a easy thought right into a recurring community-wide celebration.”
The group created a advertising marketing campaign centered across the celebration involving a number of native companies. The advertising marketing campaign included a voucher program to help native companies, a digital advertising marketing campaign and interactive social media content material.
Along with the Nice Sand Dunes, the marketing campaign showcased Alamosa because the park’s gateway metropolis and touted different choices in Alamosa and the San Luis Valley.
It’s estimated that the direct influence of this system was over $148,000.
“We’re extremely pleased with this marketing campaign,” mentioned Savannah Shlaufman, director of selling for Go to Alamosa in a press launch. “Whereas it started as a approach we may assist our native companies of their post-pandemic restoration, it has grown into one thing a lot larger. It’s such a implausible approach that we’re in a position to showcase our superb native companies and naturally our superb Nationwide Park. I believe this marketing campaign specifically resonates so properly with each locals and guests as a result of it’s so real.
“We at Go to Alamosa, and our entire neighborhood, love our park.”
“We Love Our Nationwide Park” will return for its third yr in April 2023.
For extra data, go to: alamosa.org/trade.
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