US’ Destination XL names James Reath as chief marketing officer

Vacation spot XL (DXL), an omni-channel retailer of males’s clothes and sneakers primarily based within the US, has introduced that James Reath will be a part of its workforce as chief advertising officer on September 26, 2022. Reath brings over 20 years of promoting management expertise with a selected concentrate on omni-retail, digital advertising, model constructing and shopper insights.

Previous to becoming a member of DXL, Reath served as SVP, advertising, Mattress Bathtub & Past, and SVP, advertising, Macy’s. Previous to that, Reath was EVP, head of retail at BBDO (New York), a accomplice at McKinney, chief advertising officer at Younger & Rubicam and he beforehand held senior company management roles specializing in retail shoppers. At DXL he shall be answerable for the advertising organisation, together with the general advertising technique, model, shopper, artistic, media, CRM and digital commerce. Reath has a administration certificates from North-western College’s Kellogg Faculty of Administration, a BA from Western College of London, Ontario, Canada and he serves on the board of administrators of the American Crimson Cross, the corporate stated in a press launch.

Vacation spot XL (DXL), an omni-channel retailer of males’s clothes and sneakers primarily based within the US, has introduced that James Reath will be a part of its workforce as chief advertising officer on September 26, 2022. Reath brings over 20 years of promoting management expertise with a selected concentrate on omni-retail, digital advertising, model constructing and shopper insights.

Reath will exchange Ujjwal Dhoot, the corporate’s present chief advertising officer, who has knowledgeable the corporate that he shall be leaving the corporate efficient October 11, 2022.

“We’re extraordinarily happy that Reath has joined DXL Large + Tall, as our new chief advertising officer. His appointment underscores our ongoing transformation and dedication to constructing out the organisation’s continued concentrate on buyer engagement by data-driven personalisation, loyalty and digital advertising,” Harvey Kanter, president and CEO of the corporate stated.

“I’m excited to make DXL identified to a larger variety of massive and tall males and have interaction our clients in personalised methods as we glance to develop the enterprise throughout all channels, and firmly set up DXL Large + Tall because the one-stop-solution for males’s massive and tall attire and footwear,” Reath stated.

Fibre2Fashion Information Desk (GK)