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The marriage season is a irritating time not only for {couples}, but additionally for family and friends. Deciding what wedding gift to provide has by no means been more durable. Conserving this in thoughts, Sleepwell noticed a possibility right here and has launched a multimedia campaign for this wedding ceremony season, “Reward nicely with Sleepwell”.
The marketing campaign strategy is to introduce folks to the concept of gifting a Sleepwell mattress this wedding ceremony season and personal the area of wedding ceremony gifting, the corporate said within the press launch.
As it’s thought-about the start of a brand new relationship, a marriage is essentially the most apt time to provide a mattress to the couple.
Sideways Consulting’s marketing campaign for Sleepwell makes an attempt to seize this emotion with their signature humorous type.
The marketing campaign highlights the significance of a snug and cosy mattress after all of the tiring wedding ceremony ceremonies and rituals, the corporate added.
It’s a multi-media marketing campaign, throughout TV, out-of-home, radio, print, digital and retail activations.
On digital, the marketing campaign technique is to focus on customers with their most affinity platforms – Fb, Instagram, OTTs, YouTube, Networks, Programmatic and so forth, the corporate said.
Mediums like OOH and radio have been added to ascertain the native and on floor join at excessive visibility factors with throughout key, the corporate added.
Abhijit Avasthi, founder – Sideways Consulting mentioned, “The marketing campaign was as a lot enjoyable as weddings themselves. It’s an excellent begin to our relationship with Sleepwell. As we glance to construct a robust model, we’re positive this would be the first of many fascinating campaigns we do as a crew. ”
Nilay Moonje and Sameer Sojwal, artistic heads and government artistic directors- Sideways Consulting mentioned, “Indian weddings usually are not simply massive, however they’re additionally essentially the most chaotic and tiresome. To the hassled newly-weds, what might probably be one of the best and most acceptable present? Properly, the present of consolation on the finish of the craziest day of their lives. And that’s what we tried to current in essentially the most memorable manner.”
Rakesh Chahar, director advertising and marketing and. gross sales – Sheela Foam Restricted mentioned, “Sleep is a crucial a part of our life, extra so, the position of a proper mattress in getting good sleep. To focus on this, we discovered weddings to be an essential life event as it’s fulfilling however may be very busy and tiring. Thus, mattress giving good sleep performs the precise position on a marriage event.”
“We’re assured that buyers will love the concept of the Sleepwell mattress as present to married {couples} and additional improve the love folks have for the model,” Chahar added.
Watch the video right here:
The movie has been produced by The Titus Upputuru Firm. The brand new movie depicts how the corporate believes in creating lovely areas with out inflicting hurt to our planet, whereas additionally producing higher merchandise utilizing processes which might be sustainable and have a mild influence on folks and the setting, the corporate said within the press launch.
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