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DENVER, Jan. 18, 2023 (GLOBE NEWSWIRE) — A new survey from Virtuance exhibits that greater than 95% of actual property brokers are utilizing skilled images, the best adoption fee because the firm started its surveys in 2019.
Virtuance is a nationwide actual property images firm that makes use of a proprietary automated picture processing system referred to as HDReal® with a mission to supply the world’s premier actual property visible advertising and marketing resolution.
Virtuance requested actual property professionals to finish a survey to collect information, drawing 400 responses. The survey’s focus was to find out what advertising and marketing efforts and enterprise challenges professionals confronted in 2022 and what advertising and marketing efforts, subjects, and enterprise targets they’d for 2023.
Probably the most attention-grabbing findings have been:
- Brokers’ prime targets have not modified because the starting of Virtuance’s surveys in 2019. Brokers agree they wish to generate extra leads, enhance referrals, and promote listings quicker and for more cash.
- Since 2020, most brokers have not modified their advertising and marketing technique. Nevertheless, if brokers have, they’re centered on constructing a greater on-line presence and adopting digital advertising and marketing.
- Going into 2023, brokers consider actual property professionals ought to concentrate on 5 advertising and marketing efforts: staying in contact with earlier purchasers; constructing a social media presence; investing in skilled itemizing advertising and marketing content material (akin to 3D excursions, skilled images, and ground plans); creating extra movies; and educating their purchasers.
- There was a 20% drop in e-mail advertising and marketing and a 22% drop in social media advertising and marketing utilization since 2019. That is seemingly resulting from a consistently altering social media and digital panorama, making it troublesome for professionals to be taught and adapt.
- website positioning and social media advertising and marketing are two subjects brokers are involved in studying extra about. Fifty-five % of surveyed brokers wish to be taught extra about website positioning in 2023, and 48% wish to be taught extra about social media advertising and marketing.
- Greater than 96% of brokers are energetic on Fb, however LinkedIn utilization has dropped by 20% since 2019.
Past research has proven the significance of Virtuance’s skilled images in capturing patrons’ consideration longer than different images options, which is additional solidified by actual property professionals’ adoption {of professional} images.
A abstract of the 2023 Actual Property Advertising and marketing Traits report is offered here, with the flexibility to obtain an in-depth PDF report.
Concerning the Research
For this research, Virtuance surveyed actual property professionals throughout its nationwide market. In complete, 424 actual property professionals responded, with the biggest group of respondents having 5 to 10 years of expertise.
Survey questions requested brokers about their 2022 advertising and marketing efforts and enterprise challenges and their advertising and marketing plans and techniques for 2023.
About Virtuance
Virtuance is the creator of HDReal®, an award-winning proprietary imaging system designed to market actual property. HDReal® combines the artwork of images with synthetic intelligence and the science of visible advertising and marketing. The result’s persistently beautiful photos confirmed to promote actual property quicker and for more cash.
Contact Data:
Michael Yates
VP of Advertising and marketing
michael.yates@virtuance.com
303-481-6951
Associated Photos
Virtuance supplies beautiful itemizing images and 3D excursions scientifically confirmed to seize extra purchaser curiosity.
This content material was issued by way of the press release distribution service at Newswire.com.
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