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Intent analysis vs. key phrase analysis
In 2020, Frédéric Dubut of Bing told us: “Key phrase analysis are in all probability going to turn into slowly out of date and also you’ll want to change to intent analysis as a follow.”
Barry Schwartz requested Google’s John Mueller about Dubut’s assertion. Right here’s what Mueller mentioned:
- “There’s in all probability at all times gonna be just a little little bit of room for key phrase analysis since you’re type of offering these phrases to customers. And even when search engines like google try to know extra than simply these phrases, exhibiting particular phrases to customers could make it just a little bit simpler for them to know what your pages are about and may generally drive just a little little bit of that conversion course of.”
So, is key phrase analysis out of date but? In 2023, there positively has been a major shift in the best way SEOs take into consideration consumer intent, or the search intent behind a question. However key phrase analysis remains to be removed from out of date.
Learn all about it in Google’s John Mueller on intent research vs keyword research for 2020.
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
< January 7 | Search Marketing History | January 9 >
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Concerning the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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