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Marlita Bevenue is a Milwaukee native and proprietor and operator of Marlita Media Solutions. Two years in the past, whereas working for the Communications Division for the Madison Metropolitan College District (MMSD), she opened her digital advertising and marketing and branding enterprise to assist Black and brown enterprise homeowners in Madison.
Bevenue reassures her shoppers that she has the options to advertising and marketing issues that come up for brand spanking new entrepreneurs who’re simply beginning out and struggling to efficiently market their enterprise on-line. A few of her shoppers embody Black Girl Magic Educational Services Inc., MMSD’s long-standing Learn Your Coronary heart Out Initiative, and The Progress Center for Black Women.
She is at present a digital content material strategist for the College of Wisconsin-Madison’s largest school, the School of Letters & Science. When she isn’t at work, she’s together with her husband, two daughters and goldendoodle, Miles Davis.
The place did the thought for Marlita Media Options come from? What made you interested by serving to different entrepreneurs with branding and creating their web sites?
Marlita Media Options actually got here from working with Black professionals locally, particularly within the Madison group. Once I was on the communications workforce, as a senior communication specialist at MMSD, I met a variety of Black educators and academics — women and men who’re simply very captivated with schooling and captivated with college students and younger students, and ensuring our youngsters are educated, however they’d different pursuits and different issues they had been captivated with as nicely.
For instance, Rosa Thompson began out instructing; she’s been with the district for a really very long time. She additionally has Black Woman Magic Instructional Providers. I met many individuals at MMSD who had been skilled educators by day, however then they had been additionally entrepreneurs on the identical time. That is the place Marlita Media began. It got here from connecting with these Black educators right here at MMSD right here in Madison, and sort of collaborating with them on tasks exterior of the varsity district.
As soon as people discovered I used to be the one behind social media and writing the workers newsletters, they began asking, “Are you able to do this for me?” I used to be like, “After all I can.” I ought to completely be doing this for Black and brown entrepreneurs locally.
Why is it necessary so that you can assist Black and brown enterprise homeowners in Madison with branding, digital advertising and marketing campaigns and different efforts?
I wish to see them win. It is actually that easy. I wish to see Black Woman Magic Instructional providers win, and I can actually get behind the mission of serving to younger women attain their full potential. In order that’s why I am eager about that. That is what intrigues me about working with the shoppers that I’ve. I’ll do no matter I can to ensure they win. That is simply what it comes from.
When a consumer or an entrepreneur involves me and so they need assistance with internet growth or photos, and even only a cool video — proper now, I am working with the Progress Heart for Black Girls. For those who go to their website and take a look at the movies of their workers, I shot all these movies as a result of I wish to see Black ladies win. I can say that almost all of my shoppers that I work with are Black ladies, really, possibly 100% of them are.
How do you discover stability together with your profession at UW as a digital content material strategist for the School of Letters & Science and the media work for your corporation?
The way in which that I stability issues is, initially, I’ve a job that I like. So at UW-Madison, because the digital content material strategist, I actually do not even take into account that work. Being on that communications workforce is the road of labor that I actually like to do. I get to interview school and college students, and actually inform their tales visually.
When folks ask me what I do, I at all times say that I am a visible storyteller. I do so much with videography and images, and actually sort of sharing their tales, by imagery and video.
I will stability issues as a result of I do not actually take into account it work. It is simply what I am captivated with. I really feel like my enterprise is absolutely an extension of what I do for UW. I get to do this identical factor after I’m out within the Madison group, with the shoppers that I discuss to, so it is all associated.
What’s your favourite half about proudly owning and working your personal digital advertising and marketing/media firm?
The very best a part of operating a enterprise is unquestionably the interactions that you’ve got with folks. Realizing that I am serving to folks out — I would like ladies to win, and I would like companies to win at social media, branding and advertising and marketing. That is one of the best a part of this, understanding that I am serving to them out.
One other facet is simply assembly a wide range of folks within the course of. These are the highlights of proudly owning and working Marlita Media. Seeing among the issues that I create that others are utilizing. It is actually cool seeing what I’ve created for shoppers, so I like that facet.
I like to only make life somewhat bit simpler for entrepreneurs. as a result of it is not simple. I really feel actually good on the finish of the day, understanding that I am taking a few of that stress off of the entrepreneur. They will simply just about depart it to me and provides me somewhat path on what they’re in search of. I can run with it, and take it from there. Making their lives just a bit bit simpler, that brings me a variety of satisfaction as nicely.
What are your objectives for Marlita Media? The place would you wish to see your digital advertising and marketing enterprise take you?
Once I received into this, I by no means knew that Marlita Media could be the place it’s proper now. I had no thought that folks could be coming to me. I simply wish to maintain doing what I am doing. I do work carefully with Black ladies, underrepresented enterprise homeowners, and I believe that is necessary.
For those who check out my shoppers, you may see that I undoubtedly have a sample. So that is what I wish to proceed doing. These are my objectives — to essentially proceed to do what I am doing for multicultural and Black ladies entrepreneurs, and simply do extra of it.
Anything you’d wish to share?
Marlitamedia.com is my web site, and you’ll attain me at marlitamedia@gmail.com. I am very responsive. I am very joyful and humble, so far as all of the entrepreneurs who do assist me. Black-owned companies on the whole are very distinctive. Marlita Media, relating to Black possession and entrepreneurship, we’re no completely different. I am no completely different relating to celebrating and uplifting Black tradition and Black experiences. All of this is essential to me. I’ll proceed to uplift Black tradition, and serve Black communities. Illustration is absolutely necessary to me. That is actually why I do what I do.
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