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Identified fondly as “Gabbar”, Indian cricketer Shikhar Dhawan is popping 37 right now. The left-hand opener has been named as ODI captain for Newzealand and he’s additionally the captain of the IPL group Punjab Kings.
Identified for his flamboyant character, Dhawan has developed as an influencer on social media platforms which has gained him fame within the endorsement world.
Model Picture
Optimism has all the time been Dhawan’s most defining high quality amongst followers. His response to success and failure with a smile signifies his constructive outlook and has impressed many a meme.
As an athlete, he comes throughout as actual on and off the pitch. His confirmed stature as a cricketer over time and his relatable character set up an automated join between him and the folks at massive.
Every time he’s on the sector, batting or fielding, he retains the followers and viewers concerned and engaged. His high-five celebration is iconic. He has a number of standout traits which permit him to be all the time linked with the viewers.
Dhawan has developed and matured which matches hand in hand together with his constant efficiency, bringing him an enormous enchantment throughout geographies, gender and age teams, that are sturdy parts in his model picture.
He has had an extended profession the place he has been integral within the Indian group setup with quite a few match-winning performances. He has had a really fascinating model journey, given his flamboyant batting and types in that area checked out him from that attribute. However, together with his development, additionally got here a development, sustenance, influence and attain in his model worth.
His enchantment and efficiency ensured that he was by no means irrelevant to manufacturers. So, whereas Shikhar signed new offers, he renewed many too.
Social Media relevance
Adarsh Dewan from Rise worldwide, who manages model endorsements for Shikhar Dhawan shares his insights: “At the moment, Dhawan is without doubt one of the most sought-after skilled athletes at present. His social media followership of over 35 million, is without doubt one of the highest within the present set of energetic Indian cricketers. The evolution of social media has opened up many avenues for manufacturers. At RISE Worldwide, we all the time have a look at unlocking the utmost worth in brand-athlete partnerships. With Shikhar, we’ve an athlete, who’s a broadly liked character and his followership on digital media is immense and related. This makes him a reputable influencer within the endorsement area encouraging manufacturers to companion with him to achieve out to a big viewers in a way more impactful method.”
“Dhawan at present has a really tremendous steadiness between full-time endorsements and digital offers. He has had a really fascinating, sustained model journey. Whereas he continues to garner important curiosity and now additionally with latest captaincy stints, there’s an rising demand from manufacturers, to leverage his artistic enter and impactful social media content material, to signal digital offers,” Dewan provides.
Dhawan has developed his social presence, particularly on Instagram to deliver out a lighter extra participating persona and spotlight some never-seen-before sides of Dhawan that followers adore. This has led to him collaborating with different influencers and creating participating content material, making him one of many standout cricketers by way of engagement through Reels.
Easy and fascinating, Dhawan’s artistic content material additionally appears to resonate with followers. The engagement numbers are excessive, creating an actual reference to followers and making the cricketer a extremely demanded celeb for manufacturers to leverage for attain and ROIs.
Throughout IPL 2022, Dhawan’s reels created cumulative views of 111M ( essentially the most throughout the season) and complete engagement of 12.7M, one of many largest within the season.
He has collaborated with influencers in addition to utilizing his wider community such because the Reel with Crew India that had Rahul Dravid on the finish, and the opposite throughout the latest IPL with Preity Zinta.
Model Endorsements
Dhawan at present has a portfolio of over 15 manufacturers unfold throughout sectors like sportswear, footwear, audio & wearables, ed-tech, 2-wheeler EV, perfumes and actual property amongst others. Along with this, he’s a number of ongoing and yet-to-announce offers in his “model” wagon.
He’s working with Jio, Nerolac Paints, Mutual Funds Sahi Hai, GS Caltex, fantasy cricket utility Dream 11, Zero Risque, Fever FM, DB Dixon, StanceBeam, Boat, IMG Reliance, Ariel India, Kurkure, Lays, Oppo, Nerolac, Alcis Sports activities, Vedantu Study and V Star.
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